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Google Sheets connector

Automate the collection of data from Google Sheets, securely store it and combine it with data from marketing channels, CRM or CMS.

Google Sheets logo

Funnel helps you to do reporting, build dashboards and better analyze data.

No more manual reporting

Tired of opening Excel or Google Sheets in one screen, and your data source in another? With Funnel, you don’t need to do any manual over typing of data anymore.

Combine metrics and dimensions

As a modern marketer, you manage multiple channels, budget and markets. Funnel makes it easy to combine data in the way that works for you.

Improve the performance of your campaigns

High data quality is essential to get the full picture of your marketing efforts. That way, you can improve performance, spend smarter and drive growth.

About this connector

Combine data from Google Sheets and other data sources

Google's popular spreadsheet editor is used by millions of professionals every day. And with our Google Sheet Connector, you can automatically get data from Google Sheets into Funnel. This enables you to:

  • Collect data from different sources in one place
  • Securely store the data
  • Transform data in any way you want
  • Share the data to any other platform

Budget and goal tracking

For example: if you have your budget data in a Google Sheets spreadsheet, you can import that data into Funnel and combine it with your marketing spend data. This way, overspending will be a thing from the past.

Another use case for our Google Sheets Connector is adding daily, weekly or monthly targets in Google Sheets. Take for instance, the number of sales you want to achieve each week. Connect the sheet to Funnel, and import this weekly number as a metric. The next thing you can do, is create a custom metric that is the difference between your goal and the sales data you see in your CRM, or the conversion data from GA4. 

What metrics and dimensions can I get?

You can get all the values from your Google Sheet into Funnel. Watch the video on the knowledge base page for more information on how to connect Sheets to Funnel and how to import the data, or read the help article 'How to import Google Sheets data'. For a complete overview of all metrics and dimensions you can get with our Google Sheets data connector, please take a look at the knowledge base.
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