The best way to upload costs data to Google Analytics

Funnel & Google Analytics upload

Funnel's Google Analytics upload integration helps you to do reporting, build dashboards and better analyze data.

Automate your reporting

Seamlessly gather and consolidate data from multiple platforms into powerful reports eliminating manual data entry and reducing errors.

Turn data into insights

Transform complex datasets into clear, actionable insights, enabling quicker, more informed strategic decisions.

Improve campaign performance

Use the insights gained with Funnel to optimize your channel mix, improve campaigns and hit your marketing goals.

10+TB

new data processed every day

99.9%

uptime in the last 3 years

1200+

new Funnel users each week

Connect all your marketing data in a single hub

Funnel allows you to collect data from more than 500 marketing data sources.
Find yours below to get started.

Loved by 2000+ customers around the world

Why Google Analytics upload?

Google Analytics is a popular platform for web and app analytics. Integrating cost data from multiple advertising platforms into Google Analytics 4 provides marketers with a comprehensive view of their marketing investments. This enables more accurate ROI calculations and facilitates cross-platform performance comparisons, enhancing marketing strategies.

Resources

Help article
Google Analytics - GA4 Cost Upload configuration

Blog post
The ultimate guide to marketing reporting

Blog post
Why ad spend tracking is a must for every digital marketer

Blog post
Reporting on sessions in Google Analytics 4

Frequently asked questions

How much does Funnel cost? dropdown

We have different plans available for different use cases, starting with our free Starter plan. If you have a more complex or large use case, you can book a demo to understand what plan you would need.

Are there limits on the amount of rows Funnel downloads? dropdown

No, Funnel does not work with data limits like a maximum amount of rows. Even with our free plan, you can get all the data you need from a data source.

How does Funnel keep my data safe? dropdown

At Funnel, we take privacy, security and integrity seriously. For example, we are ISO 27001 certified and compliant with the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Read more.

Power Digital delivers insights at scale with Funnel

Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.

Trusted by experts in the industry

Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.

Kevin Penne

Marketing Automation Specialist at Van de Velde

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.

Elad Stauberg

Senior Marketing Operations Analyst at AppsFlyer

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Funnel's free plan lets you connect to any of our 230+ core connectors and start working better with data.

Join your cost data with data from Google Analytics 4