Google Sheets

Feed data from all your marketing and advertising platforms into Google Sheets

Integrations with over 400 data sources
Google Sheets Data

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Jump to: How it works | Data sources | Benefits | Features

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How it works

Start exploring your data in Google Sheets within minutes of connecting your data sources to Funnel. You can also enable scheduled exports to ensure your data is always up to date and ready when you need it.

1. Connect your data sources to Funnel

Google Sheets Data

2. Export to Google Sheets

Google Sheets Data

3. Create reports and analyze data

Google Sheets Data
View documentation

Upload data from any advertising platform to Google Sheets

Out of the box integrations to 400+ advertising platforms

See all data sources

Benefits overview

Google Sheets Data Platforms

Data from all marketing and advertising platforms to Google Sheets

Funnel collects data from all marketing and advertising platforms, which can then be exported and visualized in Google Sheets. With connections to over 400 data sources, Funnel will be the last connector you’ll ever need. If you’re unable to find the platform you use out-of-the-box, you can request a custom integration.

Google Sheets Data Silos

No more data in silos

Instead of creating connections to multiple platforms or reporting on data sources individually, Funnel creates a centralised hub for all of your data. Our built-in data transformation tools makes it fast and intuitive to combine and map data across all your data sources. This enables you to group and normalize your data using simple rules instead of complex formulas.

Google Sheets Data

No limits on rows or data queries

Funnel enables you to create as many exports as you like and query the data as often as you wish. We have no limits on the amount of data or rows you can query per day.

Google Sheets Automatic Uploads

Scheduled exports to Google Sheets

Funnel allows you to schedule exports to Google Sheets. This ensures that your data is always up-to-date so you can focus on analysing the data instead of exporting data to spreadsheet manually.

Features overview

Export data to multiple sheets and tabs

When exporting the data to Google Sheets you have the option to export to new and existing sheets. You can also schedule exports to separate tabs in the same sheet. This is a great feature for separating client data or isolating specific dimensions like market, product or marketing channels.

Export data
Export data
data visualization

Built in data transformation tools

Instead of creating complex formulas to map, normalize and transform your data, you can take advantage of Funnel’s flexible and intuitive data transformation tools.

Automated currency conversions

Set automatic monthly currency conversion rates with a click of a button.

Custom metrics

Normalize metrics across all your marketing and advertising channels.

Custom dimensions

Create meaningful groups of data with simple rules based on your naming convention.

  1. "Funnel brought our reporting to the next level. Before using Funnel, we were doing analysis only on conversion rates. With Funnel, I’m looking at ROI."

    Mark Bosold
    Head of Analytics & BI, Dein Handy

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    "Thanks to Funnel I know exactly how much I spent yesterday, and what it generated in terms of sales."

    Mikael Stålnacke
    Head of Sales, NA-KD

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  2. "Funnel has the most complete library of advertising platforms I have ever seen."

    Johnathan Romero
    Head of Analytics, The 7 Stars

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    "Funnel support is amazing. They are easy to reach, and help me quickly when I need it."

    Patrik Segersven
    Digital Sales Manager, Nordic Choice Hotels / eBerry

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  3. "Across all channels and markets, Funnel has become my single source of truth."

    Christos Stavropoulos
    Head of Paid Acquisition, iZettle

    "Funnel is a mind-blowing product with amazing features, great dashboards and beautiful integration with Google Analytics."

    Viktor Sundberg
    Online Marketing Manager, Stayhard

  4. ”Funnel gives me peace of mind. I have full control of advertising spend across all my ad channels and save multiple hours a week.”

    Peter von Knobloch
    Online Marketing Manager, Made.com

    ”Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing, TecTake

Frequently asked questions

Can I join data from multiple data sources with Funnel?

Yes. Funnel normalizes your data and allows you to join data from as many data sources as you like in the same graph or chart.

I’m not using Google Sheets. Can I visualize my data elsewhere?

Yes. Funnel allows you to visualize your data anywhere you want. You can create dashboards and reports in Funnel or upload your data to Google Analytics, Google Data Studio or into your data warehouse or BI system.

Do I need to pay for every data source I want to use?

No. You can add as many out-of-the-box integrations as you like for the same price. Our pricing is based on your monthly ad spend and custom integrations.

Can I get a free trial?

Yes. We want to make sure you’ll get a flying start and therefore we always include a free managed onboarding before you start your trial.

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