About Optimal

Optimal blends performance marketing, analytics, and strategic consulting to solve growth bottlenecks for modern brands. Our integrated media, proprietary insights, and white-glove execution drive predictable, scalable revenue outcomes.

Active industries

  • Retail & brands
  • Travel & hospitality
  • Entertainment
  • Digital marketing agencies
  • Financial services
  • Media
  • Telecom
  • Digital services

Specialised business areas

  • Business Intelligence
  • Dashboard Creation
  • Data Analytics and Measurement
  • Campaign Management
  • Search Engine Marketing
  • Digital Marketing implementation
  • Performance Marketing
  • Marketing Mix Modelling
  • Multi Channel Attribution

Software expertise

Google Sheets
Microsoft Azure
SFTP
Power BI
Google Analytics
Adobe Analytics
HubSpot