Marketing intelligence, powered by agentic AI

Funnel is the first AI-native platform that automates your data aggregation, measurement, and reporting. Specialized agents handle the complexity of data collection and modeling under the hood, so your team can focus on driving results.

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Trusted by 3000+ leading companies worldwide 

The missing layer in your data stack

AI is reshaping how people interact with data, and it's happening faster than most companies are ready for.
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Marketing data has long been a fragmented mess of spreadsheets and broken pipelines. Metrics that don't align across platforms, definitions that drift between teams, and pipelines that quietly break when an API changes.

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Funnel provides the governed marketing data layer that modern companies have been missing. It sits between your fragmented sources and your business decisions, providing a pre-built base and semantic layer that ensures all teams operate on the same truth.

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DATA HUB

A single source of truth for your marketing data

Collect, store, and model all your marketing data in one governed layer. 600+ connectors and a built-in semantic layer ensure everyone speaks the same language. Plus, specialized AI agents act as your always-on data team—building new connectors, creating custom logic, and ensuring your infrastructure is always decision-ready.

MEASURE

Marketing measurement you can act on

Quantify the true impact of every marketing dollar through a triangulation methodology that cross-validates Funnel Digital MMM, Data-Driven MTA, and incrementality testing. By moving beyond biased platform attribution, we provide a deduplicated, realistic view of your performance truth. From there, forecast different scenarios and optimize your marketing mix with confidence.

REPORT

Powerful marketing reporting

Deliver clean, business-ready data to Funnel Dashboards or your favorite visualization tools like Looker Studio, Tableau, and Power BI. Because every report runs on your governed Data Hub foundation, your insights remain consistent and accurate.

Our agentic architecture transforms reporting into an active conversation. Use specialized agents to surface hidden patterns automatically and answer cross-channel questions in plain language via Data Chat.

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PROGRAMMATIC CONTROL AND INTEGRATION

Your data where you need it

Funnel seamlessly delivers standardized, reliable data to 40+ destinations, including data warehouses (Snowflake, BigQuery), BI platforms (Tableau, Looker), and visualization tools. Your data stays consistent and governed no matter where it ends up.

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Built for every team

No-code interface

Built for marketers. Connect sources, build reports, and explore your data without writing a single line of code.

Setup as code

For technical teams managing complexity at scale. Configure your entire Funnel setup programmatically.

Funnel MCP

Connect Funnel to Claude or ChatGPT via MCP and query your marketing data directly from the AI tools you already use.

We thrive on helping organizations drive growth with better marketing data.

Start exploring new data frontiers today

 

G2 Mid-market Leader Spring 2024