Funnel Blog

We have a brand new Microsoft Power BI integration!

Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and reports. It’s by far our most requested destination.
You can now establish a seamless direct connection with automated data refreshes controlled from Power BI Online without involving another team or go through cumbersome middle steps like a spreadsheet or a data warehouse.

Snapchat
Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime". 

Effiliation
- Publisher report

Pardot
- Funnel's Pardot connector defaulting to version 5 of the API

TikTok
We've added the metric "Total Complete Tutorial"

Google Analytics / GA4
New dimensions:
- "Source / medium" - Conversion events based
- "Session source / medium" - Session based
- "First user source / medium" - First user based
These dimensions are combinations of the source and medium dimensions for the three attribution models.

Reddit
New dimension: "Campaign Objective"

Partnerize
New dimension: "Advertiser reference"

Google Merchant Center
New report: Performance

Ingenious Partner Marketing Platform
New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"