Funnel customers increase ROAS on average by 26% in first two years 

Based on an analysis of 350 e-commerce customers over two years we found that Funnel helped marketers increase marketing performance substantially by reallocating spend to the channels that truly drive growth.

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    350+ customers analyzed

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    2 years of data

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    Proven results

The Study

What we set out to learn

We wanted to know one thing: does better marketing data lead to better business performance?
To find out, we analyzed anonymized data from hundreds of e-commerce companies over two years. We focused on hard numbers, not vanity metrics. In the end the answer is clear: yes, it does. 

Our Process

How did we measure it?

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Data-driven approach

We're data people here at Funnel, so we know it's not just a case of adding up and taking away. Data is an important part of the picture, but it's not the whole picture. Without an expert eye, data can be misleading.

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Expert analysis

Luckily, we have experts on our team! We spent over three months querying the data and ensuring the results were solid and accurate.

Our methodology

To ensure the results were accurate and comparable, we followed these steps:

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  1. E-commerce focus
    Focused on e-commerce, where ROAS is a critical KPI.
  2. Data integration
    Used Funnel, S3, and Looker dashboards to integrate cost and revenue data.
  3. Platform normalization
    Normalized cost data across multiple ad platforms (Google Ads, DV360, Campaign Manager, Bid Manager).
  4. Revenue tracking
    Collected revenue data from Google Analytics.
  5. Seasonality adjustment
    Adjusted for seasonality effects (like the COVID e-commerce surge).
  6. This gave us a consistent, reliable data set to evaluate ROAS performance across customers.

The Findings

The results speak for themselves

Our analysis showed a clear and measurable impact. Something we’re proud to share with our existing and new customers. Funnel not only saves budget by reducing inefficiencies, but also empowers marketers to reinvest in higher-performing channels.

Checkbox icon +16% after 1 year with Funnel Average ROAS improvement 557 customers
Smiley icon +26% after 2 years with Funnel Average ROAS improvement 358 customers

Real impact on business growth

Why it matters

It’s one thing to say we increase ROAS, and quite another to prove it. Our industry is unfortunately full of empty promises. Funnel is made to make marketers’ lives easier with a tool that really lives up to the hype, quick onboarding, and outstanding customer support.

By unifying marketing data in Funnel, customers can:
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    See a complete and accurate picture of ad spend and revenue.

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    Identify wasted budget and cut spend that doesn’t deliver.

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    Reallocate investment to channels that drive measurable returns.

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    Continuously improve efficiency and scale growth.

Ready to increase your ROAS?

Marketers using Funnel see measurable gains in efficiency and performance. Are you ready to do the same?