Starter

Google Analytics connector

About Google Analytics connector

Automatically gather your Google Analytics data and work in the way that suits your needs. Whether you want to work with Funnel Dashboards, Looker Studio, a Google Sheet, or load the data into a data warehouse, Funnel makes it easy. Simply connect your accounts and let the data flow seamlessly.

Fields supported:

Session source / medium

Country

Sessions

Total revenue

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10+TB

new data processed every day

99.9%

uptime in the last 3 years

1200+

new Funnel users each week

Funnel & Google Analytics

Funnel's Google Analytics integration helps you to do reporting, build dashboards and better analyze data.

Automate your reporting

Seamlessly gather and consolidate data from multiple platforms into powerful reports eliminating manual data entry and reducing errors.

Turn data into insights

Transform complex datasets into clear, actionable insights, enabling quicker, more informed strategic decisions.

Improve campaign performance

Use the insights gained with Funnel to optimize your channel mix, improve campaigns and hit your marketing goals.

How to connect Google Analytics to Funnel

Using the Google Analytics connector is a piece of cake. Simply follow the steps below and you’ll be ready to work with your data.

Step 1

Set up a connection to Google Analytics

Connect to the platform with your login details. Then select the account and report you need.
Step 2

Wait for Funnel to download your data

It takes minutes for Funnel to fetch your data using the Google Analytics API.
Step 3

Explore, transform, and share your data

Explore your data, visualise it and share with your colleagues.

Secure data handling

Explore data transformation for Google Analytics data

With pre-built and custom rules, you can easily and automatically prepare your data for analysis. Apply game-changing transformations without affecting the underlying data — giving you unparalleled analytical flexibility.

Explore data transformation

Share Google Analytics insights effortlessly with your team

Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes. Create automated reports, keep them up to date, create a single source of truth and get the data you need.

Explore all destinations

Featured connections

Some examples of how you can share your Google Analytics data after working with it in Funnel.

Loved by 2000+ customers around the world

Why Google Analytics?

Google Analytics is one of the world's most used web analytics platforms, with its latest version being Google Analytics (GA4). The platform assists users in tracking and reporting website usage, offering in-depth insights into visitor behavior, traffic sources, and user engagement. It's instrumental for businesses in understanding website performance and customer interactions.

Our Google Analytics connector

Funnel's Google Analytics connector supports:

Session source / medium
Country
Sessions
Total revenue

For a complete overview of all metrics and dimensions, please take a look at the documentation.

Frequently asked questions

How much does Funnel cost? dropdown

We have different plans available for different use cases, starting with our free Starter plan. If you have a more complex or large use case, you can book a demo to understand what plan you would need.

Are there limits on the amount of rows Funnel downloads? dropdown

No, Funnel does not work with data limits like a maximum amount of rows. Even with our free plan, you can get all the data you need from a data source.

How does Funnel keep my data safe? dropdown

At Funnel, we take privacy, security and integrity seriously. For example, we are ISO 27001 certified and compliant with the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Read more.

Power Digital delivers insights at scale with Funnel

Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.

Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.

Kevin Penne

Marketing Automation Specialist at Van de Velde

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.

Elad Stauberg

Senior Marketing Operations Analyst at AppsFlyer

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