The best way to get your Google Analytics data into Google Sheets

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

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  • Free to use

Get Google Analytics data to Funnel and share the data into Google Sheets in 4 simple steps

  1. Create an account1 min
  2. Connect to Google Analytics3 min
  3. Funnel downloads your data3 - 10 min
  4. Share your data2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Google Analytics

Automatically get your data into a Google Sheet

Connect any data source and use Funnel for data transformation

Work together with colleagues in Google Sheets

Create an omni-channel overview of all you marketing efforts

Platform connectors

Google Analytics is just one of our many connectors - you can use 200+ others

Funnel uses the Google Analytics API to get the data you need from Google Analytics. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

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Industry’s most robust and reliable out of the box integrations

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Always have the most complete and accurate data for analysis or reporting

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Funnel removes silos, democratizing access to data regardless of the source

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ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

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  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Google Analytics
Google Sheets
What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about a website's audience, including demographics, behaviors, and conversions, as well as insights into how users interact with a website, such as which pages are viewed, how long visitors stay on a site, and what actions they take. Google Analytics 4 (GA4) is the latest version of Google Analytics, which replaces the previous Universal Analytics. GA4 is designed to be more user-friendly, with an emphasis on machine learning and artificial intelligence. It offers a more intuitive interface, improved data collection, and enhanced measurement capabilities, including automatic event tracking and cross-device measurement. GA4 is also better suited for the data privacy requirements of the modern web, with advanced controls for data sharing and a commitment to data protection. The transition to GA4 is currently underway, and it will eventually become the default version of Google Analytics once Universal Analytics is sunsetted in 2023.

How do marketers use Google Analytics?

Performance marketers and other marketing professional use Google Analytics to track and analyze their website traffic. They also use GA data to better understand their target audience and their behavior, measure the success of their marketing campaigns, and optimize their website and marketing efforts to achieve their goals. While using the Google Analytics web interface can be a good way to work with the data, a large part of the data is ook available through the Google Analytics API.

What is the advantage of using Funnel for Google Analytics?

For more information about how you can use Funnel for Google Analytics, take a look at the connector page.

What is Google Sheets?

Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Our Google Sheets integrations works two ways, meaning you can use Funnel to populate a Google Sheet, and at the same time you can get data from a Google Sheet into Funnel. And then into any data destination you want.

How do marketers use Google Sheets?

Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.

What is the advantage of using Funnel for Google Sheets?

For more information about how you can use Funnel for Google Sheets, take a look at the destination page.

Most popular metrics & dimensions

  • Sessions
  • Event Count
  • Conversions
  • Transactions
  • Session campaign
  • Session medium
  • Session source
  • Event name

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