The best way to get your Google Analytics data into Google Sheets
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Get Google Analytics data to Funnel and share the data into Google Sheets in 4 simple steps
- Create an account1 min
- Connect to Google Analytics3 min
- Funnel downloads your data3 - 10 min
- Share your data2 min
Marketers from around the world use Funnel to work with Google Analytics
Automatically get your data into a Google Sheet
Use Funnel for data transformation
Work together with colleagues in Google Sheets
Create an omni-channel overview of all you marketing efforts
Google Analytics is just one of our many connectors - you can use 200+ others
If you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Funnel allows you to bring all that data together and create one source of truth.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
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Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.
Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.
No code data transformation
Use recommended out of the box rules to normalise data without writing any code.
Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency
Trusted by marketers world wide to make their life easier
“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”
“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”
“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about a website's audience, including demographics, behaviors, and conversions, as well as insights into how users interact with a website, such as which pages are viewed, how long visitors stay on a site, and what actions they take. Google Analytics 4 (GA4) is the latest version of Google Analytics, which replaces the previous Universal Analytics. GA4 is designed to be more user-friendly, with an emphasis on machine learning and artificial intelligence. It offers a more intuitive interface, improved data collection, and enhanced measurement capabilities, including automatic event tracking and cross-device measurement. GA4 is also better suited for the data privacy requirements of the modern web, with advanced controls for data sharing and a commitment to data protection. The transition to GA4 is currently underway, and it will eventually become the default version of Google Analytics once Universal Analytics is sunsetted in 2023.
Performance marketers and other marketing professional use Google Analytics to track and analyze their website traffic. They also use GA data to better understand their target audience and their behavior, measure the success of their marketing campaigns, and optimize their website and marketing efforts to achieve their goals. While using the Google Analytics web interface can be a good way to work with the data, a large part of the data is ook available through the Google Analytics API.
For more information about how you can use Funnel for Google Analytics, take a look at the connector page.
Google Sheets is a free tool developed by Google. It allows users to create and edit spreadsheets online, store them in the cloud, and collaborate with others in real-time. Google Sheets offers a wide range of features, including various formatting options, formulas, charts, and graphs, which make it easy to analyze and organize data. Users can also import data to Google Sheets or export data in various file formats, including Microsoft Excel and csv. Google Sheets is accessible from any device with an internet connection and provides users with the flexibility to work on their spreadsheets from anywhere.
Many marketing professionals use Google Sheets to document their marketing budget, set marketing goals, and collect data. Google Sheets is an easy-to-use platform for marketers to manage their data and collaborate with team members. Marketers can use Google Sheets to track their expenses, analyze their campaign performance, and create reports to share with their stakeholders. Additionally, they can use Google Sheets to collect and organize customer data, conduct market research, and plan their marketing strategies. With its user-friendly interface and accessibility, Google Sheets is a valuable tool for marketers to streamline their marketing operations.
For more information about how you can use Funnel for Google Sheets, take a look at the destination page.
Most popular metrics & dimensions
- Event Count
- Session campaign
- Session medium
- Session source
- Event name