The best way to get your Google Analytics data into Looker Studio

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

Get started now
  • No credit card needed

  • Free to use

Get Google Analytics data to Funnel and share the data into Looker Studio in 4 simple steps

  1. Create an account1 min
  2. Connect to Google Analytics3 min
  3. Funnel downloads your data3 - 10 min
  4. Share your data2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Google Analytics

Automatically get your data into Looker Studio

Fast loading dashboards for monitoring and reporting

Create visually appealing marketing reports and dashboards

Automatically send reports to stakeholders every week or month

Platform connectors

Google Analytics is just one of our many connectors - you can use 200+ others

Funnel uses the Google Analytics API to get the data you need from Google Analytics. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

Circles icon

Industry’s most robust and reliable out of the box integrations

Circles icon

Always have the most complete and accurate data for analysis or reporting

Circles icon

Funnel removes silos, democratizing access to data regardless of the source

Circles icon

ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

Get started now
  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel

“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Google Analytics
Looker Studio
What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about a website's audience, including demographics, behaviors, and conversions, as well as insights into how users interact with a website, such as which pages are viewed, how long visitors stay on a site, and what actions they take. Google Analytics 4 (GA4) is the latest version of Google Analytics, which replaces the previous Universal Analytics. GA4 is designed to be more user-friendly, with an emphasis on machine learning and artificial intelligence. It offers a more intuitive interface, improved data collection, and enhanced measurement capabilities, including automatic event tracking and cross-device measurement. GA4 is also better suited for the data privacy requirements of the modern web, with advanced controls for data sharing and a commitment to data protection. The transition to GA4 is currently underway, and it will eventually become the default version of Google Analytics once Universal Analytics is sunsetted in 2023.

How do marketers use Google Analytics?

Performance marketers and other marketing professional use Google Analytics to track and analyze their website traffic. They also use GA data to better understand their target audience and their behavior, measure the success of their marketing campaigns, and optimize their website and marketing efforts to achieve their goals. While using the Google Analytics web interface can be a good way to work with the data, a large part of the data is ook available through the Google Analytics API.

What is the advantage of using Funnel for Google Analytics?

For more information about how you can use Funnel for Google Analytics, take a look at the connector page.

What is Looker Studio?

Looker Studio is the new name for the visualization platform Google Data Studio. It offers the same great data analytics tools for free to anyone. It delivers a lot of data visualization and analysis functionality. While it is part of the Looker family, it is aimed to smaller teams and people who like to work with data visualization in a simple way. Since it is designed for smaller teams, there are also less features in the way of account management and permissions structures that you may see in larger, enterprise-focused tools.

How do marketers use Looker Studio?

Marketing professionals use Looker Studio to create custom reports and dashboards that visualize key performance indicators (KPIs) for their advertising campaigns and websites. By connecting Looker Studio to their data sources, such as Google Analytics or Google Ads, marketers can evaluate the effectiveness of their ads, identify areas for improvement, and make data-driven decisions based on insights gained. 

What is the advantage of using Funnel for Looker Studio?

For more information about how you can use Funnel for Looker Studio, take a look at the destination page.

Most popular metrics & dimensions

  • Sessions
  • Event Count
  • Conversions
  • Transactions
  • Session campaign
  • Session medium
  • Session source
  • Event name

Complex needs? Talk to one of our experts.

Book a demo
  • Check mark icon Talk to our experts
  • Check mark icon No commitments
  • G2 badges - Leader (winter 2023), Highest User Adoptation (winter 2023), Easiest Admin (winter 2023)