The best way to get your Google Analytics data into Microsoft Excel
Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.
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Free to use
Get Google Analytics data to Funnel and share the data into Microsoft Excel in 4 simple steps
- Create a free account 1 min
- Connect to Google Analytics 3 min
- Funnel downloads your data 3 - 10 min
- Share your data 2 min
Marketers from around the world use Funnel to work with Google Analytics
Automatically get your data into Excel
Use Funnel for data transformation
Work together with colleagues in MS Excel
Create an omni-channel overview of all you marketing efforts
Google Analytics is just one of our many connectors - you can use 200+ others
Funnel uses the Google Analytics API to get the data you need from Google Analytics. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.
Industry’s most robust and reliable out of the box integrations
Always have the most complete and accurate data for analysis or reporting
Funnel removes silos, democratizing access to data regardless of the source
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Organize and transform your data in ways that make sense
Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.
Automate unnecessary work
Automate hours of manual work to clean, group or map data. Save time and avoid errors.
No code data transformation
Use recommended out of the box rules to normalise data without writing any code.
Auto currency conversion
Funnel converts monetary metrics automatically so you can report across markets in a single currency.
Trusted by marketers world wide to make their life easier
“If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?”
Director of BA
“Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”
Head of marketing
“With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.”
Data Analyst
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about a website's audience, including demographics, behaviors, and conversions, as well as insights into how users interact with a website, such as which pages are viewed, how long visitors stay on a site, and what actions they take. Google Analytics 4 (GA4) is the latest version of Google Analytics, which replaces the previous Universal Analytics. GA4 is designed to be more user-friendly, with an emphasis on machine learning and artificial intelligence. It offers a more intuitive interface, improved data collection, and enhanced measurement capabilities, including automatic event tracking and cross-device measurement. GA4 is also better suited for the data privacy requirements of the modern web, with advanced controls for data sharing and a commitment to data protection. The transition to GA4 is currently underway, and it will eventually become the default version of Google Analytics once Universal Analytics is sunsetted in 2023.
Performance marketers and other marketing professional use Google Analytics to track and analyze their website traffic. They also use GA data to better understand their target audience and their behavior, measure the success of their marketing campaigns, and optimize their website and marketing efforts to achieve their goals. While using the Google Analytics web interface can be a good way to work with the data, a large part of the data is ook available through the Google Analytics API.
For more information about how you can use Funnel for Google Analytics, take a look at the connector page.
Microsoft Excel is a powerful spreadsheet software developed by Microsoft, widely used for data analysis, organization, and visualization. It enables users to perform complex calculations, create charts, and manage vast datasets efficiently. With Microsoft 365 integration, Excel supports real-time collaboration, allowing multiple users to simultaneously edit and update shared documents, streamlining teamwork and communication. Excel's robust features and intuitive interface make it an essential tool for businesses, students, and professionals across various industries.
Microsoft Excel is an invaluable tool for marketing and advertising professionals, helping them manage budgets, analyze data, track performance, and forecast trends. Excel's advanced functions allow for data-driven decision-making and effective targeting. It also aids in generating comprehensive reports, organizing A/B test results, segmenting customers, and scheduling campaigns. By utilizing Excel's capabilities, professionals can enhance collaboration, streamline workflows, and optimize marketing strategies for maximum impact.
For more information about how you can use Funnel for Microsoft Excel, take a look at the destination page.
Most popular metrics & dimensions
- Sessions
- Event Count
- Conversions
- Transactions
- Session campaign
- Session medium
- Session source
- Event name
