Like our new look? Read on.

The best way to get your Google Analytics data into Microsoft Excel

Automate data collection with Funnel. Spend less time manually collecting and transforming data, so you can focus on getting insights.

Get started now
  • No credit card needed

  • Free to use

Get Google Analytics data to Funnel and share the data into Microsoft Excel in 4 simple steps

  1. Step 1 Create a free account 1 min
  2. Step 2 Connect to Google Analytics 3 min
  3. Step 3 Funnel downloads your data 3 - 10 min
  4. Step 4 Share your data 2 min
Short Funnel explainer video

Marketers from around the world use Funnel to work with Google Analytics

Automatically get your data into Excel

Use Funnel for data transformation

Work together with colleagues in MS Excel

Create an omni-channel overview of all you marketing efforts

Platform connectors

Google Analytics is just one of our many connectors - you can use 200+ others

Funnel uses the Google Analytics API to get the data you need from Google Analytics. But if you are a modern marketer, you likely have many data sources. Advertising platforms, social media and your website all generate massive amounts of data. Use Funnel to bring all that data together in one place, automatically.

Star icon

Industry’s most robust and reliable out of the box integrations

Chart icon

Always have the most complete and accurate data for analysis or reporting

Team icon

Funnel removes silos, democratizing access to data regardless of the source

Shield icon

ISO 27001 certified, Soc2 Type1 certified, GDPR compliant & CCPA compliant

Organize and transform your data in ways that make sense

Funnel allows you to create custom metrics and dimensions. This makes it easy to report on ROAS, ROI, CPL and other calculated metrics.

Automate unnecessary work

Automate unnecessary work

Automate hours of manual work to clean, group or map data. Save time and avoid errors.

No code data transformation

No code data transformation

Use recommended out of the box rules to normalise data without writing any code.

Auto currency conversion

Auto currency conversion

Funnel converts monetary metrics automatically so you can report across markets in a single currency.

And many more...

Get started now
  • No credit card needed

  • No limitations on transformation

Trusted by marketers world wide to make their life easier

User reviews of Funnel
Quote icon

If I could go back in time and talk to myself before we got Funnel, I'd say: Why haven't you done this yet?

Bryce Hamlin - Director of BA
Bryce Hamlin

Director of BA

Quote icon

Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.

Anwar Ayad - Head of marketing
Anwar Ayad

Head of marketing

Quote icon

With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes.

Juriën Calis - Data Analyst
Juriën Calis

Data Analyst

Google Analytics
Microsoft Excel
What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about a website's audience, including demographics, behaviors, and conversions, as well as insights into how users interact with a website, such as which pages are viewed, how long visitors stay on a site, and what actions they take. Google Analytics 4 (GA4) is the latest version of Google Analytics, which replaces the previous Universal Analytics. GA4 is designed to be more user-friendly, with an emphasis on machine learning and artificial intelligence. It offers a more intuitive interface, improved data collection, and enhanced measurement capabilities, including automatic event tracking and cross-device measurement. GA4 is also better suited for the data privacy requirements of the modern web, with advanced controls for data sharing and a commitment to data protection. The transition to GA4 is currently underway, and it will eventually become the default version of Google Analytics once Universal Analytics is sunsetted in 2023.

How do marketers use Google Analytics?

Performance marketers and other marketing professional use Google Analytics to track and analyze their website traffic. They also use GA data to better understand their target audience and their behavior, measure the success of their marketing campaigns, and optimize their website and marketing efforts to achieve their goals. While using the Google Analytics web interface can be a good way to work with the data, a large part of the data is ook available through the Google Analytics API.

What is the advantage of using Funnel for Google Analytics?

For more information about how you can use Funnel for Google Analytics, take a look at the connector page.

What is Microsoft Excel?

Microsoft Excel is a powerful spreadsheet software developed by Microsoft, widely used for data analysis, organization, and visualization. It enables users to perform complex calculations, create charts, and manage vast datasets efficiently. With Microsoft 365 integration, Excel supports real-time collaboration, allowing multiple users to simultaneously edit and update shared documents, streamlining teamwork and communication. Excel's robust features and intuitive interface make it an essential tool for businesses, students, and professionals across various industries.

How do marketers use Microsoft Excel?

Microsoft Excel is an invaluable tool for marketing and advertising professionals, helping them manage budgets, analyze data, track performance, and forecast trends. Excel's advanced functions allow for data-driven decision-making and effective targeting. It also aids in generating comprehensive reports, organizing A/B test results, segmenting customers, and scheduling campaigns. By utilizing Excel's capabilities, professionals can enhance collaboration, streamline workflows, and optimize marketing strategies for maximum impact.

What is the advantage of using Funnel for Microsoft Excel?

For more information about how you can use Funnel for Microsoft Excel, take a look at the destination page.

Most popular metrics & dimensions

  • Sessions
  • Event Count
  • Conversions
  • Transactions
  • Session campaign
  • Session medium
  • Session source
  • Event name

Complex needs? Talk to one of our experts.

Book a demo
  • Talk to our experts

  • No commitments

G2 badges - Leader (winter 2023), Highest User Adoptation (winter 2023), Easiest Admin (winter 2023)