Data literacy: Six actions for data-savvy marketers in 2023
In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...
April 4, 2023In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...
April 4, 2023 Emma BäckAs a digital marketing professional, you know some metrics matter, and some metrics miss the mark. Marketing efficiency ratio (or MER, for short) fall...
March 9, 2023 Emma BäckAt the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
January 26, 2023 Emma BäckMarketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...
November 30, 2022 Emma Bäck