Data literacy: Six actions for data-savvy marketers in 2023

In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...

Marketing efficiency ratio – explaining MER in marketing

As a digital marketing professional, you know some metrics matter, and some metrics miss the mark. Marketing efficiency ratio (or MER, for short) fall...

Discovering the state of digital marketing, and questioning where it’s going

At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...

Marketers reveal they lack data confidence

Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...