Articles by
Jeffrey Cavallo
Jeff Cavallo, EVP, Decision Science leads Hill Holliday Decision Science; the agency’s marketing analytics and consumer research practice. Jeff brings more than 14 years of experience of using data and technology to drive business decisions for clients across a diverse portfolio of industries, including QSR, CPG, Financial Services, Insurance, and Sports. Jeff is a true believer in the value of data-driven thinking in fostering more creative, immersive, and effective advertising and brings an insatiable curiosity for new and unconventional opportunities where evidence-based insight can help drive growth for his clients.
