FUNNEL DATA HUB

The one source of truth for marketing data

Marketing data you can actually trust. Funnel’s Data Hub collects, stores, and models all your marketing data in one place, so every attribution model, every report, and every decision runs on the same numbers.

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WITHOUT FUNNEL

Marketing data is messy by nature. Most tools make it worse.

Every platform speaks a different language. Definitions are inconsistent. Naming conventions contain errors. API updates without warning. The result: numbers you can't trust, reports that break, and hours spent patching things together instead of actually using the data.

Marketers stuck in spreadsheets

Manually stitching exports from 10+ platforms every week. It works, until it doesn't.

Data teams buried in tickets

Every new channel, market, or metric becomes a request to the central data team.

Reports no one fully trusts

Without a single source of truth, Every meeting becomes a debate whether numbers can be trusted.

WHAT THE DATA HUB DOES

Where all your marketing data comes together, and actually makes sense

The Data Hub handles the hard parts: connecting sources, keeping data fresh and up-to-date, normalizing data, applying business rules, and making everything available. From there, your measurement and reporting are always working off the same data foundation.

DATA COLLECTION

Connect everything

600+ connectors across paid media, analytics, CRM, ecommerce, and more. Funnel guarantees connector coverage — if a source isn't available yet, we’ll build it. Bring in offline data, spreadsheets, and databases alongside your digital channels. No gaps, no workarounds.

SEMANTIC LAYER

Data that speaks one language

A built-in data model that understands marketing data makes it easy to compare results across different channels. Apply your own business logic, validate naming conventions, map channels and campaigns to budgets and targets. What used to require a team of data engineers now happens automatically, and stays consistent over time.

TRANSFORMATION

Change the model, not the pipeline

Since Funnel stores the original data, new or updated data transformations apply instantly across all historical data. You don't have to re-download data from platforms and risk data loss whenever your reporting needs change. No more gaps in reports or stale definitions.

OPEN BY DESIGN

Send data wherever your team works

36+ destinations including BI tools, data warehouses, spreadsheets, and AI tools. With Funnel, it’s easy to export the same governed trusted data to Looker, BigQuery, Claude, and back to ad platforms for campaign optimization. One source of truth, making marketing data available anywhere you need it.

"Funnel has taken us to the next level, the impact we’ve seen has been tremendous,."

Eros Kannis
Head of Digital APAC

600+

Marketing connectors — the largest library in the category. If it doesn't exist, Funnel builds it.

36+

Destinations to send your modeled data — from Looker to BigQuery to Claude.

$70B

In annual ad spend runs through Funnel's data infrastructure every year.

Your marketing data layer for AI

AI is only as smart as the data it has access to. Uploading data from a single platform or a short time-frame will generate limited, or misleading, insights. What LLM’s need is unified and contextualized data to be able to provide the most value and useful insights. Funnel provides this marketing data foundation and via our MCP you can connect it directly to tools like ChatGPT or Claude.

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