Funnel or Adverity?
A complete guide to choosing the right platform
Making a choice between Adverity or Funnel to manage your data? Let’s dive into the reasons why some of the world’s most successful businesses choose Funnel to help them unlock and understand their marketing data with ease.
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Forever-free plan
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No credit card required
See what users are saying
Don’t just take our word for it — see what our users say about Funnel.

Henry A.
"The can't live without platform for marketing"
As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years.

Aurora A.
"Funnel is the data and reporting platform everyone NEEDS!"
What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. As our agency has grown, Funnel has grown their usability with us as well!

Andrew S.
"Funnel has become an integral part of our organization"
Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite.
Compare Funnel and Adverity
See how users rate the two platforms, and which one comes out on top.
Features
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Connectors | 500+ | 370+ |
Free plan |
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Destinations | 39 | 30 |
Native dashboards in all price plans |
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Data exploration in all price plans |
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Marketing mix modeling |
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Multi-touch attribution |
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ISO 27001, SOC2, GDPR compliant |
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Start up fees |
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Ratings
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Meets requirements |
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Ease of use |
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Ease of set up |
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Quality of support |
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Partnership rating |
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Positive direction |
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From basic reporting to deep understanding
It’s easy to switch to Funnel and start seeing results in no time.
"Funnel has enabled us to move beyond a nitty gritty 'just get the data' kind of data team, and it's propelled us forward into finding better insights and delivering a better quality product to the businesses that we work with."
Torrey Grant
Associate Director at Power Digital Marketing
How can you work with Funnel?

Data integration
Get clean, connected marketing data where it needs to be — any destination, zero ETL maintenance.
Advanced measurement
See the true impact of your campaigns with AI-modeling, deep insights and precise recommendations.
Marketing reporting
Save hours of work with automated reports. With real-time, accurate data, you’re always ready to share results.

The leaders in Marketing Intelligence
Smooth set up
It shouldn’t take months of support and hand-holding to learn a new tool. Funnel is intuitive to pick up, with fast support — so you’re up and running in no time at all.
Self-serve friendly
To get started with Adverity you’ll need to talk to sales and organize custom onboarding. But for those who just want to make a start, Funnel has flexible plans and a self-serve trial.
Advanced measurement
Look deeper into what’s working and why with Funnel’s advanced measurement options including multi touch attribution (MTA) and marketing mix modeling (MMM).
Get your data where you want it
Collect data from more than 500 marketing data sources and get it where you need it with solid connectors that won’t let you down.
Discover all our data source connectors below.
Ready to make the move?
Get started for free
See if Funnel is a good match for you, for free. Create an account and get set up on your own, with our starter account. You won’t need to enter any payment details, and it’s free forever — not just a limited trial. Start by creating your account.
Need onboarding support?
Moving to a new reporting solution can seem like a big jump. But we offer tailored onboarding and support, so you can set up smoothly and start seeing remarkable results in no time. Just enter your email below, and we’ll arrange a demo.