Snapchat
Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".
Effiliation
- Publisher report
Pardot
- Funnel's Pardot connector defaulting to version 5 of the API
TikTok
We've added the metric "Total Complete Tutorial"
Google Analytics / GA4
New dimensions:
- "Source / medium" - Conversion events based
- "Session source / medium" - Session based
- "First user source / medium" - First user based
These dimensions are combinations of the source and medium dimensions for the three attribution models.
Reddit
New dimension: "Campaign Objective"
Partnerize
New dimension: "Advertiser reference"
Google Merchant Center
New report: Performance
Ingenious Partner Marketing Platform
New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"
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Topics:
TikTok,
Google Analytics,
Google Merchant Center,
Snapchat,
Reddit,
Partnerize,
Pardot,
Ingenious Partner Marketing Platform,
Effiliation
Some of the expansions we've made to our connectors in March.
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Topics:
Magento,
TikTok,
bing,
Snapchat,
HubSpot,
WooCommerce,
Amazon Ads
For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic post fields tying similar data together over all social organic platforms.
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Topics:
Data Transformation,
Twitter Organic,
Facebook Pages,
Instagram Insights,
YouTube,
Pinterest Organic,
LinkedIn Organic
Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creation and editing of dimensions and metrics.
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Topics:
Data Transformation
We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel.
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Topics:
Ingenious Partner Marketing Platform
The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel.
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Topics:
Teads
We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day.
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Topics:
TikTok
To make it easier to connect and get value from our Adtraction connector, we've made several improvements. Aside from adding several new fields, we've redesigned the connect flow to get rid of the need to manually enter the name and id of a connected program.
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Topics:
New Fields,
Adtraction
Amazon Ads is the 3rd largest advertising platform in the market and we’re super happy to introduce it as standard connector in Funnel.
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Topics:
Amazon Ads
Funnel's Adform connector now supports the metric Cost (Fixed Price).
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Topics:
New Fields,
Adform