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Johannes Andreasson

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LinkedIn, Snapchat and TikTok – here are the new fields for September

Written by Johannes Andreasson
These are some of the updates we've made to our core connectors during the month of September. New TikTok metrics: - Conversion rate - Real time conversion rate - Online consult - Button click - Total add payment info - Cost per 1000 reach - Tot...
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Topics: TikTok, LinkedIn, Snapchat

LinkedIn, TikTok, GA4 and more. These are some of the connector updates that have happened in August.

Written by Johannes Andreasson
LinkedIn, TikTok, GA4 and more. These are some of the connector updates that have happened in August.Bing New dimension: Title Part 3 Ad Description 2 The Standard Report in the LinkedIn connector has been updated Ad Type Sponsored Content Direc...
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Topics: Twitter, TikTok, LinkedIn, Google Analytics, Spotify Ad Studio, AppsFlyer

Salesforce Marketing Cloud

Written by Johannes Andreasson
We're happy to announce that we've added Salesforce Marketing Cloud to our library of core connectors. Salesforce Marketing Cloud is Salesforce’s platform in the area of marketing automation and customer engagement. Try it out or check out our k...
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Topics: Salesforce Marketing Cloud

Instagram, Shopify and Pinterest – new fields in July

Written by Johannes Andreasson
Instagram, Shopify and Pinterest – here are some of the connectors that have been expanded in July. Instagram Reels now supported in the Media Insights report New metrics are: - Plays - Shares - Reels Interactions It's now possible to get Billin...
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Topics: Google Ads, LinkedIn, Shopify, Pinterest, Instagram Insights, Yahoo Adtech

See who edited your Fields and Views

Written by Johannes Andreasson
To increase transparency and traceability, we've made it possible to see who created or updated a Field or a Data Explorer View, and when. Note: This information is be available for create and edit actions made from now on. For older Fields and ...
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Topics: Data Transformation

Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released Appsflyer New dimensions added to the SKAdNetwork performance report: - Adset - Adset ID - Ad - Ad ID Snapchat...
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Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
Some of the expansions we've made to our connectors in March. Amazon Ads "Keyword" and "Search Term" breakdowns are now supported for the "Sponsored Product" report category WooCommerce Three new metrics supported: - Line Item Total Price - Line...
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Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

Standard rules for your Social Organic reports

Written by Johannes Andreasson
For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic p...
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Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

Field editing made easier

Written by Johannes Andreasson
Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creat...
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Topics: Data Transformation