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    Johannes Andreasson

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    Snapchat, TikTok, GA4: Connector updates for April 2022

    Written by Johannes Andreasson
    May 1, 2022
    how many minutes?

    Snapchat
    Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime". 

    Effiliation
    - Publisher report

    Pardot
    - Funnel's Pardot connector defaulting to version 5 of the API

    TikTok
    We've added the metric "Total Complete Tutorial"

    Google Analytics / GA4
    New dimensions:
    - "Source / medium" - Conversion events based
    - "Session source / medium" - Session based
    - "First user source / medium" - First user based
    These dimensions are combinations of the source and medium dimensions for the three attribution models.

    Reddit
    New dimension: "Campaign Objective"

    Partnerize
    New dimension: "Advertiser reference"

    Google Merchant Center
    New report: Performance

    Ingenious Partner Marketing Platform
    New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"

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    Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

    Amazon Ads, Bing, Snapchat and more – connector expansions in March

    Written by Johannes Andreasson
    April 4, 2022
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    Some of the expansions we've made to our connectors in March.

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    Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

    Standard rules for your Social Organic reports

    Written by Johannes Andreasson
    April 4, 2022
    how many minutes?

    For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic post fields tying similar data together over all social organic platforms.

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    Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

    Field editing made easier

    Written by Johannes Andreasson
    March 28, 2022
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    Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creation and editing of dimensions and metrics. 

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    Topics: Data Transformation

    Get your Ingenious data into Funnel

    Written by Johannes Andreasson
    March 23, 2022
    how many minutes?

    We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel.

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    Topics: Ingenious Partner Marketing Platform

    Get your Teads data into Funnel

    Written by Johannes Andreasson
    March 23, 2022
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    The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel.

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    Topics: Teads

    TikTok: Additional time windows for Reach and Frequency

    Written by Johannes Andreasson
    March 10, 2022
    how many minutes?

    We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day.

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    Topics: TikTok

    New and improved Adtraction connector in Funnel

    Written by Johannes Andreasson
    March 10, 2022
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    To make it easier to connect and get value from our Adtraction connector, we've made several improvements. Aside from adding several new fields, we've redesigned the connect flow to get rid of the need to manually enter the name and id of a connected program.

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    Topics: New Fields, Adtraction

    Amazon Ads data now available in Funnel

    Written by Johannes Andreasson
    March 9, 2022
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    Amazon Ads is the 3rd largest advertising platform in the market and we’re super happy to introduce it as standard connector in Funnel.

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    Topics: Amazon Ads

    Adform: Cost (Fixed Price)

    Written by Johannes Andreasson
    March 2, 2022
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    Funnel's Adform connector now supports the metric Cost (Fixed Price).

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    Topics: New Fields, Adform

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