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Product Updates

5404778224 product updates
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Updates for TikTok

TikTok and Snapchat: Reach and Frequency made easier

Written by Emma Bertilsson
1 minute read

We've recently updated the TikTok and Snapchat connectors to make it easier to report on Reach and Frequency (non-aggregatable metrics) on a monthly and weekly level. 

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Topics: New Fields, Connector update, TikTok, Snapchat

Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
1 minute read

During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released

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Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
1 minute read

Snapchat
Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime". 

Effiliation
- Publisher report

Pardot
- Funnel's Pardot connector defaulting to version 5 of the API

TikTok
We've added the metric "Total Complete Tutorial"

Google Analytics / GA4
New dimensions:
- "Source / medium" - Conversion events based
- "Session source / medium" - Session based
- "First user source / medium" - First user based
These dimensions are combinations of the source and medium dimensions for the three attribution models.

Reddit
New dimension: "Campaign Objective"

Partnerize
New dimension: "Advertiser reference"

Google Merchant Center
New report: Performance

Ingenious Partner Marketing Platform
New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"

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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
1 minute read

Some of the expansions we've made to our connectors in March.

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Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

TikTok: Additional time windows for Reach and Frequency

Written by Johannes Andreasson
1 minute read

We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day.

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Topics: TikTok

TikTok: Initiate Checkout

Written by Johannes Andreasson
1 minute read

Funnel's TikTok connector now supports the metric "Initiate Checkout".

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Topics: New Fields, TikTok

TikTok: New dimensions

Written by Johannes Andreasson
1 minute read

Funnel's Tiktok connector now supports two new dimensions in the Ad group report: Adgroup placement type and Campaign budget mode.

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Topics: New Fields, TikTok

TikTok – new metrics

Written by Johannes Andreasson
1 minute read

Two new metrics have been added to Funnel's TikTok connector: "Purchase (Total No.)" is available in Ad report and Ad group report, and "Total Add to Cart" is available in Ad report.

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Topics: New Fields, TikTok

TikTok – new metrics

Written by Johannes Andreasson
1 minute read

Funnel has added support for three new TikTok metrics: "SKAN Total Achieve Level", "Total Achieve Level" and "Purchase (Total No.)". They are all available in the Ad and Ad group reports.

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Topics: New Fields, TikTok

Tiktok: new metrics

Written by Johannes Andreasson
1 minute read

Several new metrics have been added to Funnel's TikTok connector.

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Topics: New Fields, TikTok