Marketing reporting

Create powerful reports with minimal effort.

Connect your data sources, sync with your favorite visualization tools, or use Funnel’s built-in dashboards to easily uncover what’s really driving performance.

Integrates with:

  • Looker Studio icon

    Looker Studio

  • Power BI icon

    Power BI

  • Tableau icon

    Tableau

  • Google Sheets icon

    Google Sheets

  • Excel icon

    Excel

Marketing reporting
Why choose Funnel

Made for marketers, built for insights

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Unified reporting in minutes

Auto-connect your marketing sources. No spreadsheets. No custom SQL.

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Faster time to insight

Report on performance across platforms like Google, Meta, LinkedIn, and more.

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Data you can trust

Get faster dashboards and accurate data with our robust, unified Data Hub.

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Report anywhere

Send your data where you want it. From Looker Studio to Google Sheets and more.

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Funnel Dashboards

With our built-in dashboard feature, you can build powerful reports in no-time.

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Let the numbers speak
90%

time saved on marketing reports, as shared by customers

$80B

ad spend tracked in Funnel every year

26%

average increase in ROAS after 2 years of using Funnel

Marketing reporting in three steps

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1

Prepare your data

Connect your data sources, and use out-of-the-box metrics or map your data manually.

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2

Create reports

Send your data to visualization or spreadsheet tools, or build reports directly in Funnel.

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3

Take action

Learn what's working and use it to inform your future campaigns for even better performance.

Do it with dashboards

Get to insights fast with Funnel Dashboards. Build from scratch with no coding required, or get started right away with our pre-built templates.

  • Template icon

    Choose from a range of prebuilt templates

  • Drag and drop icon

    Customize your templates with drag and drop creation

  • Share icon

    Share your dashboard with clients and others in your organisation

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Shopify Black Friday
Easily track Shopify store performance with this Black Friday cross-channel template. Connect Shopify and marketing platforms to view key KPIs in minutes. Fully editable.
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Shopify + Paid Ads + Google Analytics
Easily track Shopify store performance with this cross-channel template. Connect Shopify and marketing platforms to view key KPIs in minutes. Fully editable.
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Performance Marketing Overview
Combine paid advertising and Google Analytics data in one report to evaluate marketing efforts effectively.
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Google Analytics Overview
Track GA4 metrics like sessions, views, and conversions. View breakdowns by source, medium, campaign, or paid vs. organic.
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E-commerce Performance Marketing
Analyze how advertising impacts your store with key metrics like revenue and cost by traffic source in one dashboard.

Step up collaboration

Clients love transparency – so give them a place to access their data any time.

Funnel collaboration

Secure portals give each client a customized dashboard

Funnel Portals let you share dashboards and campaign insights with the right people. Choose what to share, invite your clients, and deliver a premium experience without extra work.

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Portals have transformed how we share reports with clients,replacing scattered links with a single, organized dashboard suite.
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Kelly Pollock
Group Account Director

Effortless reporting, anywhere

Funnel integrates with all your favorite dashboards and visualization tools to meet you where you're at.

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Get started quickly with native integrations

Funnel is an official partner of Microsoft, Google and Tableau — meaning you get complete data integration at the click of a button.

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Make your data 
visualization ready

Avoid complicated data mapping in your visualization tool. Let Funnel do the heavy lifting, and you'll get reliable business-ready data.

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Provide the team with 
several BI options

Visualize your data in multiple BI solutions at the same time. One team using Looker Studio and another Power BI? No problem.

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Google Looker Studio

Connect your data sources and transform your data in Funnel, then share it to Looker Studio in just a few clicks. Build reports that don’t break and stay up to date.

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Microsoft Power BI

Connect all your marketing data to Power BI with ease. Funnel transforms your data and keeps it fresh, so you can build powerful, automated reports in less time.

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Tableau

Funnel collects and transforms your marketing data, then delivers it straight to Tableau — always clean, always up to date.

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Google Sheets

Send clean, business-ready marketing data to Google Sheets. Funnel handles the heavy lifting so you can focus on analysis, not wrangling.

Funnel fits the whole team

No matter your role, our unified reporting and intuitive dashboards make it easy to understand what's driving your performance and growth.

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Growth teams

  • Campaign Performance
  • Faster Reporting
  • Lead Conversion Insights

See which campaigns are fueling growth, driving traffic, and converting leads. Spend less time compiling data and more time optimizing performance.

 

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CMOs

  • Executive BI dashboards
  • Strategic Clarity
  • ROI Measurement

Access clear, concise, and strategic insights at a glance. Funnel dashboards give CMOs the high-level clarity needed to steer marketing decisions and prove ROI.

 

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Analysts

  • Automated Data Pipelines
  • Seamless Integrations
  • Unified Data Source

Export and integrate your data with your favorite tools. Funnel simplifies complex data workflows, giving you the flexibility you need to dive deep, customize, and uncover meaningful insights.

 

Discover how Funnel helps companies work better with data.
It became overwhelmingly apparent that Funnel provided the easiest, most complete end-to-end solution.
Scotty Jewett - Digital Reach
Scotty Jewett
Director of business intelligence

Trusted by leading companies worldwide

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