More power for your Snapchat ads

Snapchat’s ad ecosystem is evolving. But with Funnel and the Snapchat Conversions API, you can unlock the full power of your campaigns with more accurate data and smarter optimization.

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See the impact

Conversions APIs help marketers optimize their adverts based on first-party data to improve their performance automatically. Advertisers who use Funnel together with the Snapchat API find that they can improve ROAS and conversions, with more accurate reporting.

Advertisers using the Snapchat CAPI together with the Snap Pixel saw:

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purchase volume
Capture more conversions by combining server-side and browser-based tracking.

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purchase value
Send richer signals to increase the quality and value of tracked purchases.

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cost per purchase
Improve optimization efficiency and reduce acquisition costs with better event data.

One API, all of Snapchat

Whether you’re running AR Lenses, Story Ads, Collection Ads, or Lead Generation — one secure connection keeps your signals consistent and your performance sharp across every campaign.

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Integrate web, app, and offline events seamlessly

With CAPI, you can send web, app, and offline events through the same integration, giving Snapchat’s optimization engine the full picture to deliver stronger results.

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How it works

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Automate server-side syncs

Your conversion events are sent directly from Funnel to Snapchat’s servers, so data keeps flowing without heavy manual work.

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Optimize delivery with first-party data

Snapchat’s algorithm receives richer, privacy-safe signals (like hashed email, phone, or Click IDs) to improve targeting and optimization.

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Make event matching seamless

Funnel handles deduplication automatically so your Snap Pixel and Conversions API work together without double counting.

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Fast, flexible setup

Launch in minutes without developers, and track web, app, and offline conversions through a single CAPI connection.

Why marketers love Funnel and Snapchat

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Trustworthy tracking

No cookies, no gaps. Just clean, first-party data. Plus, Snapchat and Funnel are committed to future-proof privacy standards.

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One setup, full reins

Siloed data? Not any more. One setup means you simply configure once, and you’re ready to send anywhere.

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Smarter optimization

Better conversion signals give you a much stronger lookalike and better retargeting performance.

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Fast and efficient

Feeling stuck in the mud? With Snap and Funnel, you get signal flow in minutes, not months.

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Ready to see your Snapchat Ads perform?

Get more out of every impression. Start sending conversion signals with Snapchat Events API in minutes — no developers needed.

 

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Data Privacy - Compliant with privacy regulations to safeguard your data.

  1. Log in or create a Funnel account
  2. Add Snapchat Conversions API as a destination
  3. Choose the events you want to send
  4. Let Funnel handle the rest