FUNNEL VS. SUPERMETRICS

Supermetrics or Funnel: A complete guide to choosing the right platform.

Can’t decide between Funnel and Supermetrics? With the industry’s largest selection of data connectors, a forever-free starter plan, in-built dashboards and advanced analytics — it’s easy to see why Funnel is the first choice for businesses around the world.

  • checkbox-circle-line-1

    Forever-free plan

  • checkbox-circle-line-1

    No credit card required

img_hero-1

G2

See what users are saying

Don’t just take our word for it — see what our users say about Funnel.

g2 pe
Ibrahim E.
Full Star
Full Star
Full Star
Full Star
Full Star
"Funnel is my favorite martech, by far, eats Supermetrics for breakfast"

Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.

g2 person
Benjamin E.
Full Star
Full Star
Full Star
Full Star
Half Star
"We previously used Supermetrics, which required internal developer support regularly"

We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.

g2 person2
Betül
Full Star
Full Star
Full Star
Full Star
Half Star
"Funnel makes my daily life easier"

Easy to navigate, fast support, so many connection options, currency management, multiple data export option

 

“We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Looker Studio. The data refreshes were constantly breaking, and the process was not efficient at all.”

Director, Business Analytics

power-digital-logo

 

 

“The Supermetrics API used to go out all the time and would cause all of our reporting to crash. We would have to reconnect everything.”

VP of Media Management

arm candy 35

 

Funnel vs Supermetrics

Funnel beats Supermetrics on all fronts. See how our features and ratings compare.

Features

funnel-logo-signature funnel-logo-circle-green-400
supermetrics Supermetrics-1
Connectors 500+ 150+
Free plan Tick Cross
Destinations 46 15
Native dashboards Tick Cross
Data exploration Tick Cross
Marketing mix modeling Tick Cross
Multi-touch attribution Tick Cross
ISO 27001, SOC2, GDPR compliant Tick Tick

Ratings

Funnel Logo_green funnel-logo-circle-green-400
supermetrics Supermetrics-1
Meets requirements
Ease of use
Ease of set up
Quality of support
Partnership rating
Positive direction
Screenshot 2025-05-28 at 09.50.32

 

Making the switch to Funnel

Already using Supermetrics, but ready to level-up? It’s a breeze to switch to Funnel and start seeing results.

 

"We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Looker Studio. The data refreshes were constantly breaking, and the process was not efficient at all... With Funnel, we moved from spending days on building a client's report to just under an hour."

Bryce Hamlin,
Director of Business Analytics at Power Digital Marketing

How can you work with Funnel?

group
icon

Data integration

Get clean, connected marketing data where it needs to be — any destination, zero ETL maintenance.

icon

Advanced measurement

See the true impact of your campaigns with AI-modeling, deep insights and precise recommendations.

icon

Marketing reporting

Save hours of work with automated reports. With real-time, accurate data, you’re always ready to share results.

Mask-1-1

The leaders in Marketing Intelligence

checkbox-circle-line
Connect any marketing platform

Need more than Supermetrics' 120+ connectors? Funnel integrates with over 500 marketing platforms, ensuring that there are no gaps in your reporting.

checkbox-circle-line
Built-in dashboards

Both Supermetrics and Funnel have connection options to data visualization tools. But data visualization is even easier with our integrated Funnel Dashboards.

checkbox-circle-line
Advanced measurement

Look deeper into what’s working and why with Funnel’s advanced measurement options including multi touch attribution (MTA) and marketing mix modeling (MMM).

g2_badges

Get your data where you want it

Collect data from more than 500 marketing data sources and get it where you need it with solid connectors that won’t let you down.
Discover all our data source connectors below.

img_connectors

Ready to make the move?

 

 

report-4

Get started for free

See if Funnel is a good match for you, for free. Create an account and get set up on your own, with our starter account. You won’t need to enter any payment details, and it’s free forever — not just a limited trial. Start by creating your account.

 

Need onboarding support?

Moving to a new reporting solution can seem like a big jump. But we offer tailored onboarding and support, so you can set up smoothly and start seeing remarkable results in no time. Just enter your email below, and we’ll arrange a demo.