Funnel Blog

a blog about advertising & analytics

2781071895 blog
View updates by feature or month

Alex Neill

director of business development at Power Digital Marketing

Recent Posts

LTV to CAC ratio—are you leaving customers on the table?

Written by Alex Neill
5 minute read

Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is required to acquire a customer’s patronage and how much recurring revenue that person will likely provide.

Read More