Funnel Blog

a blog about advertising & analytics

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Alex Neill

director of business development at Power Digital Marketing

Recent Posts

LTV to CAC ratio—are you leaving customers on the table?

Written by Alex Neill
5 minute read
Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is required to acquire a customer’s patronage and how much recurring revenue that person will likely ...
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