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The expert's guide to retargeting - 2024 edition
As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
Best performance marketing tools in 2026
The pressure to prove cross-channel attribution and tie spend to business growth is rising. At the same time, third-party signals are fading because o...
Cracking the messy middle and why marketing attribution falls short
Privacy rules, cookie loss and device switching have blown holes in the tidy funnels marketing teams used to track. Marketing attribution has become l...
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
Marketing mix modeling explained for better budget planning
Imagine a prism splitting a single white beam into vivid colors. Each color represents a marketing channel, like print, search, social and display; th...
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
What is Facebook’s Aggregated Events Measurement?
If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
The questions digital marketers have about reporting (and the answers)
Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Keep reading if you want to know wha...
Are 3rd party cookies going away? The answer is 'Yes'
3d party cookies are going away. Prepare your marketing for it! What's all this fuss over cookies? And why are third-party cookies going away? In this...
The essential 6-part series to mastering marketing data
Check out our 6-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital market...
