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What is tag management?
Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...
What is lifecycle marketing?
Hundreds of thousands of brands exist worldwide, and they are all fighting for consumers' attention. Whether you're a SaaS platform, travel company, o...
The expert's guide to retargeting - 2024 edition
As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
Best performance marketing tools in 2026
The pressure to prove cross-channel attribution and tie spend to business growth is rising. At the same time, third-party signals are fading because o...
Cracking the messy middle and why marketing attribution falls short
Privacy rules, cookie loss and device switching have blown holes in the tidy funnels marketing teams used to track. Marketing attribution has become l...
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
What is data transformation? The complete guide for marketing
Data transformation is the process of validating and preparing raw data for analysis. For marketers, it’s the bridge between a fragmented mess of spre...
Marketing mix modeling explained for better budget planning
Imagine a prism splitting a single white beam into vivid colors. Each color represents a marketing channel, like print, search, social and display; th...
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
What is Facebook’s Aggregated Events Measurement?
If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
