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The essential 6-part series to mastering marketing data

Published Aug 26 2021 3 minute read Last updated Apr 5 2023
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Check out our 6-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital marketers or anyone striving towards creating a truly data-driven organization!

1. Data moves faster than you can
2. The ultimate guide to digital marketing reporting
3. Pick the Marketing KPIs that matter most
4. Why consistent naming is the A to Z of campaign management
5. Five ways to solve the marketing data challenge
6. The 1-minute walkthrough of our marketing data platform

1. Data moves faster than you can

In today's fast-paced digital world, it's essential to stay ahead of the curve when it comes to digital marketing.

With new technologies and trends emerging constantly, it can be challenging to know where to focus your efforts to achieve success.

That's why this blog post is a must-read for anyone looking to hit their digital marketing out of the park.

This article is packed with insights and tips to help you stay ahead of the game and achieve your digital marketing goals.

From understanding the latest trends and technologies to optimizing your campaigns for maximum impact, this post covers everything you need to know to succeed.

Learn more from our expert, Tommy

2. The ultimate guide to digital marketing reporting

Do you need help communicating your digital marketing data effectively to your team or clients? Do you spend hours compiling and organizing your reports, only to have them go unused or misunderstood?

You're not alone. 

Digital marketing reporting can be a complex and time-consuming process, but it's essential for tracking your marketing performance and making data-driven decisions.

That's why we put together this ultimate guide to digital marketing reporting.

It covers everything you need to know about digital marketing reporting, from key metrics to best practices, and even includes tips for automating your reports.

Whether you're a seasoned marketing professional or just getting started, this guide has something for everyone.

Read on

3. Pick the Marketing KPIs that matter most

Learn how to cater your marketing reports to different audiences.

Want to know what to report at the Board, C-Level, and Director level?

Or do you want to know what to report to Marketers, Channel Managers, and Specialists? 

Your marketing reports will go from a high level to more granular detail, depending on who you're addressing. 

Get the quick guide here.

4. Why a consistent campaign naming convention is essential 

In “How to name your digital advertising campaign like a pro,” Juuso Lyytikkä, Head of Growth at Funnel, says consistency is key.

Having a thought-out process and set naming convention keeps your ad accounts structured and makes managing them easier.

If you don’t do the groundwork first, you’ll end up with a messy, unstructured, hard-to-handle campaign structure that makes it a nightmare when trying to do analysis and reports.

Lucky for you, we’ve put together a campaign name and URL builder that’s free for you to use.

Get the campaign name and URL builder spreadsheet here

5. Five ways to solve the marketing data challenge

In today's digital age, marketing is all about data. 

Data is the key to understanding your customers, improving your marketing performance, and making informed business decisions. 

However, with the vast amount of data available, knowing where to start and how to effectively collect, organize, and analyze it can be challenging.

That's where our latest article, "Five ways to solve the marketing data challenge," looks at the different scenarios in which marketers work with data and addresses the limitations of each. 

Hopefully, by the end of the article, you will know which solution is right for you. 

Discover your options

6. The 1-minute walkthrough of our marketing data platform

Every step you take is one closer to “Mastering your marketing data.”

If you’ve realized that there’s more to do to create a truly data-driven team, then you’re in good hands.

If you want to master how you work with marketing data, reporting, and analytics, Funnel and its team of data experts can certainly help you reach your A-game.

Just take a minute and check out the Funnel platform. Let us know if you like what you see.


Also, feel free to jump to some of these pages, like platform overview and data transformation, to understand the value you’ll get.

With Funnel, you don’t need to rely on data experts to see where you should spend your marketing efforts. Funnel is purpose-built for marketers - so that you can get the insights you need without relying on your IT or BI departments. It’s relatively easy to use, and we’ll help you along the way too.

Any questions, you know how to reach us.

Want to work smarter with your marketing data?
Discover Funnel