Funnel Blog

a blog about advertising & analytics

View updates by feature or month

Mike Taylor

Recent Posts

How to make a marketing report that accounts for macro trends

Written by Mike Taylor
12 minute read
In my first marketing job, there was a running joke. When performance was up, it was thanks to our hard work. But if performance dipped, it was always due to “seasonality.” The performance of our marketing campaigns is affected by many external ...
Read More