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Ray Banks

Recent Posts

What is data reliability in marketing?

Written by Ray Banks
What is data reliability?  Data reliability is the consistency of your data - that you get the data you expect, when and how you expect it. Data reliability comes down to four key components:  Accuracy - Is it the correct data?  Completeness - D...
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How to get the most out of your Amazon Ads for e-commerce

Written by Ray Banks
Amazon Ads is the 3rd largest advertising platform in the world and is forecasted to reach as much as 14% of digital ad sales by 2023. If you’re an Amazon seller, you know how powerful it is to tap into Amazon’s 300M+ consumer base and you may h...
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