Ray Banks

Articles byRay Banks

Product Marketing Manager at Funnel. Ray has experience marketing in the U.S., Europe and Asia.
funnel vs cdp

How Funnel differs from a customer data platform (CDP)

Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...

tree representing the reliability of data

What is data reliability in marketing?

What is data reliability? Data reliability is the consistency of your data - that you get the data you expect, when and how you expect it. Data reliab...