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Ross Barrett

Product Marketing Manager at Funnel
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Recent Posts

Build vs. Buy - Marketing Data Infrastructures

Written by Ross Barrett
3 min read
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To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multiple sources and makes it available in one place. In the marketing world, this foundation enables you to make strategic decisions about which channels to continue investing in, where the budget should be allocated and what platforms are providing the best return on investment.

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