Business Intelligence

Power your business intelligence software with all your marketing data

Get data flowing in minutes

business intelligence software

Get trial access after the demo.

World’s best businesses power their BI software with Funnel

How it works

Send marketing data to your business intelligence software in minutes

1. Connect

business intelligence software

Connect your marketing platforms to Funnel with the click on a button

2. Store

business intelligence software

Store your marketing data using one of Funnel's many data warehouse integrations

3. Feed

business intelligence software

Feed your data into any business intelligence software you're using

Data destinations

Make your business truly data-driven by feeding data from any marketing platform into your business intelligence software.

business intelligence software


Qlik’s associative engine lets you combine any number of data sources so you can freely explore across all your data and instantly pivot your thinking based on what you see. With Funnel’s wide range of marketing platform integrations, connecting this data to Qlik is a breeze.

business intelligence software


With the mission to help people see and understand their data, Tableau products are transforming the way people use data to solve problems. Tableau makes analyzing data fast, easy, beautiful and useful. Funnel is the only product you’ll need for feeding your marketing data into this powerful business intelligence software.

business intelligence software


Looker has harnessed the power of SQL to create a uniquely powerful data analytics platform that helps companies get real value from their data. Funnel, a Looker partner, automates the collection and mapping process for you, so you can focus more on visualising and making the important decisions.

business intelligence software

Power BI

Power BI is a suite of business analytics tools that deliver insights throughout your organization. Connect all of your marketing sources through one connector provided by Funnel to simplify data prep, drive ad hoc analysis and produce beautiful reports. Everyone can create personalized dashboards with a unique, 360-degree view of their business.


Everything you need to feed your marketing data into your Business Intelligence software.

Connect in minutes

Instead of creating connections to all of your individual marketing sources, Funnel’s single connector makes it easy to connect all of your data to your business intelligence software in minutes.

Group your data

Using Funnel dimensions is a great way to make meaningful groups of data. Instead of reporting on data separately, you can create simple rules to combine data across multiple sources.

Over 400 marketing sources

With connections to over 400 sources and growing, we’ll ensure that you’ll never have to worry about finding alternative solutions for less common platforms.

Import historical data

When connecting your marketing sources to Funnel, we automatically pull in up to 2 years worth of data. This means that year on year analysis across all of your sources is not only possible, but can be achieved in minutes.

Data always up to date

Funnel automatically keeps all of your data up to date and synced with your data warehouse. This means that If you make any adjustments or the historic data changes, you don’t have to sync these changes manually.

Personalised support

When using Funnel you’ll have unlimited access to a team of product specialists. We’re always on hand to help with the configuration and answer any questions you may have.

Data sources

Out of the box integrations with 400+ data sources

  1. "Funnel brought our reporting to the next level. Before using Funnel, we were doing analysis only on conversion rates. With Funnel, I’m looking at ROI."

    Mark Bosold
    Head of Analytics & BI, Dein Handy

    Read the case study

    "Thanks to Funnel I know exactly how much I spent yesterday, and what it generated in terms of sales."

    Mikael Stålnacke
    Head of Sales, NA-KD

    Read the case study
  2. "Funnel has the most complete library of advertising platforms I have ever seen."

    Johnathan Romero
    Head of Analytics, The 7 Stars

    Read the case study

    "Funnel support is amazing. They are easy to reach, and help me quickly when I need it."

    Patrik Segersven
    Digital Sales Manager, Nordic Choice Hotels / eBerry

    Read the case study
  3. "Across all channels and markets, Funnel has become my single source of truth."

    Christos Stavropoulos
    Head of Paid Acquisition, iZettle

    "Funnel is a mind-blowing product with amazing features, great dashboards and beautiful integration with Google Analytics."

    Viktor Sundberg
    Online Marketing Manager, Stayhard

  4. ”Funnel gives me peace of mind. I have full control of advertising spend across all my ad channels and save multiple hours a week.”

    Peter von Knobloch
    Online Marketing Manager,

    ”Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing, TecTake

Frequently asked questions

Can I join data from multiple data sources with Funnel?

Yes. Funnel normalizes your data and allows you to join data from as many data sources as you like in the same graph or chart.

Do I need to pay for every data source I want to use?

No. With Funnel you can add as many data sources as you like for the same price. Our pricing is based on your monthly ad spend. If you can't find a data source you need in our data source list, just send a request and we'll build it for you free of charge.

Where can I visualize my data?

Funnel allows you to visualize your data anywhere you want. You can create dashboards and reports in Funnel or upload your data to Google Analytics, Google Sheets, Google Data Studio or into your data warehouse or BI system.

Can I get a free trial?

Yes. We want to make sure you’ll get a flying start and therefore we always include a managed onboarding before you start your free trial.