|Before Funnel||With Funnel|
|Centralized marketing data hub||No||Yes|
|Live automated dashboards||No||Yes|
|Clear overview of marketing channels||No||Yes|
|Automated data collection and transformation||No||Yes|
Crowdcube is the world’s leading investment crowdfunding platform. Crowdcube’s equity crowdfunding enables anyone to invest alongside professional investors in start-up, early stage and growth businesses through equity, debt and investment fund options.
As an innovative company, Crowdcube needed a solution for the collation and reporting of their digital marketing that fitted their business. Crowdcube’s reporting needed to be exact and automated. Previously Crowdcube had to download and upload reports from all of their media partners to get a clear view of how each of their products and investments were doing and how many investors they were attracting. This was neither a scalable nor an automated solution for Crowdcube and consumed a lot of time for the team.
Crowdcube uses Funnel to remove the need to download and upload media data. The Funnel onboarding team worked with Crowdcube to configure the reporting and create dashboards that answered all of their daily media effectiveness questions. Funnel provides a clear view on what is working in all digital media channels for Crowdcube and its customers. Funnel is now used to provide clarity across Crowdcube’s senior management team in real-time and help drive the business forward through greater media efficiency and company-wide reporting.
“With attribution front and centre of Crowdcube’s mind at the moment, getting that single view of cost and session data in a single place is vital. The real benefit we see is being able to get not just paid data in one place but also social, display and marketing cost data all into a single place automatically. Other solutions can do this but at present they are rather manual.”
Head of Digital Marketing