Join your cost data with data from Google Analytics 4

Use Funnel to automatically collect all your cost data and import it into GA4. 

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Funnel & Google Analytics 4

Connect, store, organize, and share your marketing data with Funnel and stay on top of your marketing performance.

Funnel & Google Analytics 4

Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.

Fill in the gaps

Google Analytics can tell you a lot, except for how much you paid to attract your visitors. With Funnel you’re able to fill in this crucial missing piece.

Fast overview 

Use any of our 230+ core connectors to collect cost data. By centralizing your advertising and marketing data, sending that data to GA becomes a lot easier.

Track your costs 

Use utm tracking and our GA import feature to get all your cost data into Google Analytics, and combine web and app tracking data with costs data.

Stable connection

Funnel automates sending data to Google Analytics by providing a stable SFTP connection.

How to connect Google Analytics 4

How to connect Google Analytics 4

Google Analytics

Step 1 - Select the data you want to share

Follow the steps shared in this Help Article to select the data you want and create a Data Share in Funnel and a data import in GA4.

Step 2 - Wait until your data import runs

Sit back and relax while your data is shared from Funnel to Google Analytics.

Step 3 - Enjoy the data in GA4

You now have added your cost data from non-Google sources to Google Analytics. Go explore it right away!

Loved by more than 2,000 customers from around the world

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Loved by more than 2,000 customers from around the world

Reviews_funnel

“Before Funnel, we were 100% looking in the rear-view mirror – and now we’re looking out the front window to see what’s coming”

Nick Cudahy
Director of Group Media Performance & Growth at Digicel

“Funnel is so fast and allows us to follow our campaign performance extremely closely.”

David Feldell
Data Science Lead at Babyshop Group

Get your data from anywhere into Funnel

With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.

Work together in Funnel

Funnel helps different teams work better with marketing data. See how different teams benefit from a marketing data hub.

Work together in Funnel

Funnel helps different teams work better with data. See how different teams benefit from a marketing data hub.

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Marketers monitor and report on performance

Marketers love Funnel, because it allows them to learn more about how different marketing campaigns perform.

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Data analysts get insights and report at scale

Data analysts use Funnel to dive deeper into marketing, sales and CRM data to gain insights that fuel their strategies.

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IT teams enjoy up-to-date API connections

IT teams don’t have to maintain any API connectors. With Funnel, they basically outsource API connector maintanance.

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Why Google Analytics?

Google Analytics is a popular platform for web and app analytics. Integrating cost data from multiple advertising platforms into Google Analytics 4 provides marketers with a comprehensive view of their marketing investments. This enables more accurate ROI calculations and facilitates cross-platform performance comparisons, enhancing marketing strategies.

Need help?

For a complete overview of all settings, please visit our Help Center

Learn more

Help article
Google Analytics - GA4 Cost Upload configuration

Blog post
The ultimate guide to marketing reporting

Blog post
Why ad spend tracking is a must for every digital marketer

Blog post
Reporting on sessions in Google Analytics 4