The best way to upload costs data to Google Analytics

Funnel & Google Analytics upload

Your marketing data, ready to use in Google Analytics upload. Funnel collects and standardizes data from every source, so you can rely on the numbers wherever you work.

Automate your reporting

Gather and consolidate data from every platform into fast, reliable reports, without manual entry or reconciliation errors.

Turn data into insights

Turn complex, scattered datasets into clear, trusted insights, so your team can make faster, better-informed decisions.

Improve campaign performance

Use insights from consistent data to optimize your channel mix, improve campaigns and hit your marketing goals.

Build your marketing data foundation

Funnel connects with more than 600 marketing data sources.
Find yours below to get started.

Loved by 3,000+ customers around the world

Why Google Analytics upload?

Google Analytics is a popular platform for web and app analytics. Integrating cost data from multiple advertising platforms into Google Analytics 4 provides marketers with a comprehensive view of their marketing investments. This enables more accurate ROI calculations and facilitates cross-platform performance comparisons, enhancing marketing strategies.

Resources

Help article
Google Analytics - GA4 Cost Upload configuration

Blog post
The ultimate guide to marketing reporting

Blog post
Why ad spend tracking is a must for every digital marketer

Blog post
Reporting on sessions in Google Analytics 4

Frequently asked questions

How much does Funnel cost? dropdown

We have different plans available for different use cases. Please look at our plans and pricing page for more information, or get in touch with our sales team to discuss what plan works for you.

Are there limits on the amount of rows Funnel downloads? dropdown

No, Funnel does not work with data limits like a maximum amount of rows.

How does Funnel keep my data safe? dropdown

At Funnel, we take privacy, security and integrity seriously. For example, we are ISO 27001 certified and compliant with the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Read more.

Power Digital delivers insights at scale with Funnel

Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.

Trusted by experts in the industry

Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.

Kevin Penne

Marketing Automation Specialist at Van de Velde

With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.

Elad Stauberg

Senior Marketing Operations Analyst at AppsFlyer