Learn how to automatically enrich Google Analytics with your advertising cost, clicks and impressions. This video provides a high-level overview of the problem that marketers face when trying to analyze their marketing performance in Google Analytics, how this problem can be solved, the setup process, the benefits, and how to get started.
Benefits of Google Analytics and Funnel
A true overview in Google Analytics
Google Analytics can tell you a lot, except for how much you paid to attract your visitors. With Funnel you’re able to fill in this crucial missing piece.
With cost data available you’ll be able to make informed decisions on whether to increase or decrease your spend on certain channels.
Dashboards & Custom Reports
Use this valuable data in your custom dashboards and reports in Google Analytics. And get more out of your insights.
Cost Analysis Report
See a breakdown of how much you’re spending per channel. With costs imported into Google Analytics you can measure cost per click, revenue per click, and ROAS.