Export your costs, clicks and impressions to Google Analytics for a holistic performance overview. 

With automated data import in Google Analytics, you can join data from several sources and finally get a complete overview of your performance. 

All you need to do to upload data to Google Analytics is to allow Funnel access. After that, we do all the hard work and you have your advertising data always up to date.

Solution Overview

Learn how to automatically enrich Google Analytics with your advertising cost, clicks and impressions. This video provides a high-level overview of the problem that marketers face when trying to analyze their marketing performance in Google Analytics, how this problem can be solved, the setup process, the benefits, and how to get started.

Benefits of Google Analytics and Funnel


A true overview in Google Analytics

Google Analytics can tell you a lot, except for how much you paid to attract your visitors. With Funnel you’re able to fill in this crucial missing piece.


Model Comparison

With cost data available you’ll be able to make informed decisions on whether to increase or decrease your spend on certain channels.


Dashboards & Custom Reports

Use this valuable data in your custom dashboards and reports in Google Analytics. And get more out of your insights.


Cost Analysis Report  

See a breakdown of how much you’re spending per channel. With costs imported into Google Analytics you can measure cost per click, revenue per click, and ROAS.