Share your data with Looker Studio
Funnel empowers your reporting in Looker Studio by efficiently channeling data from multiple sources, automating repetitive tasks, and ensuring a reliable data stream to your dashboards.
Funnel & Looker Studio
Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.
Funnel & Looker Studio
Funnel helps you connect, store, organize, and share your marketing data to achieve your goals.
Automate data collection from 500+ platforms
Clean and group data without a single line of code
Accurate, trustworthy data in minutes
Ready-to-use templates to get started fast
Automated currency conversion
Keep your dashboards up to date
Historical data always available in Funnel
No more broken APIs or maintenance work
How to connect Looker Studio
How to connect Looker Studio
Step 1 - Create a Data Share
Select the data you want to share to Looker Studio. You have the freedom to add and remove fields, combine sources, and apply filters.
Step 2 - Connect to Looker Studio
Connect to your Google account to enable automatic sharing of data to Looker Studio. Follow the steps to create a new Looker Studio dashboard, or open your existing dashboard and add Funnel as a data source.
Step 3 - Work with the data
Voila! Your data is now imported and ready to use within Looker Studio. Time to visualize however you'd like.
Start your Funnel journey now
Funnel’s free plan lets you connect to any of our 230+ core connectors from day one.
Loved by more than 2,000 customers from around the world

Loved by more than 2,000 customers from around the world

“Funnel has been instrumental in the establishment and evolution of our business intelligence program.”
Scotty Jewett
Director of business intelligence at Digital Reach
“The integration with Funnel has allowed us to seamlessly complete our tech stack that supports client-facing reporting and our proprietary media planning technology.”
Alysia Ehle
VP Media Management at Arm Candy
Share all of your data to Looker Studio with Funnel
With Funnel, the possibilities for data integration are virtually limitless. Unlock the full potential of your data.
Power your dashboards with Funnel
Advertising channel overview
This report provides an overview of all your advertising platforms and gives you a good understanding of what's working, what's not, and where to shift your budget.
Market comparison
This report breaks down your advertising efforts by market. See which markets are performing best and use these insights to make an impact on your business.
Monthly marketing overview
This template provides a top-level omnichannel overview of your marketing performance. Spot trends and obtain the information required to shift budget from underperforming channels.
Funnel templates gallery
Not finding what you’re looking for? Funnel got you covered! Browse through our full collection of marketing dashboard templates made for any use case.
Why Looker Studio?
Looker Studio is a simple and powerful visualization tool for seasoned pros and novices alike. By connecting your account to Funnel, you can ensure all of your marketing data is seamlessly represented in your dashboards. And if you use Google Analytics 4, Funnel also solves your quota limit issues.
Need help?
For a complete overview of all settings, please visit our Help Center
Learn more
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