Ok, you want to build some fancy automated Looker Studio reports to easily analyze your daily, weekly, and monthly marketing performance, right? But you know it can take a while to get the data from platforms into Looker Studio. It can, then, take even longer to build a useful report.
Well, with Funnel's free plan and our marketing report templates, you can get from zero to a fully functioning Looker Studio report in less than an hour.
But before we dive into that, perhaps you need a little convincing as to why you should build automated marketing reports and replace those huge, messy Google Sheets reports. If you already know the benefits and want to jump down the page to our fantastic marketing reports, click here.
The benefits of marketing reporting
Marketing is now a data-driven discipline. Long gone are the days of finger-in-the-air decision making. As marketers strive to connect with their target audience, establish brand presence, and drive business growth, reliable insights and informed decision-making are paramount.
This is where marketing reporting steps in, providing marketers with a comprehensive understanding of their campaigns' performance, consumer behaviour, and overall marketing strategy.
Below are seven reasons to convince you that you need to up your marketing reporting game.
Measuring effectiveness and ROI
Marketing reporting allows marketers to track the performance of their campaigns and initiatives. By analyzing key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI), marketers can gauge the effectiveness of their marketing efforts.
This data-driven approach enables them to allocate resources wisely and invest in strategies that yield the highest returns, optimizing the overall marketing budget.
Identifying audience insights
Understanding the target audience is fundamental to successful marketing campaigns. Marketing reporting helps marketers gather valuable data on customer behavior, preferences, and demographics.
Armed with these insights, marketers can tailor their messaging, content, and offers to better resonate with their audience and increase the likelihood of conversion.
Real-time decision making
Now that algorithms quickly decide the fate of an ad creative, marketers need to respond quickly to iterate and launch new ones. Marketing reporting provides real-time data, empowering marketers to make agile decisions and adjust their strategies promptly. This ability to pivot rapidly can keep you ahead of the competition.
Aligning marketing and business objectives
Marketing reporting serves as a bridge between marketing efforts and broader business objectives. Because let's be honest, if you can't show the value of what you're doing, you're can't keep doing it for long. Marketing reporting holds marketers accountable for their strategies and results, since it provides a transparent view of their performance.
Tracking the impact of marketing activities on business goals like revenue generation, customer retention, or market share enables marketers to demonstrate their contributions to the organization's success. This, in turn, strengthens the alignment between marketing and overall business strategies.
Data-driven culture and accountability
Building on alignment, marketing reporting can lead the way in fostering a data-driven culture within an organization. By relying on data and insights rather than gut feelings, marketers can make more objective decisions.
In a fiercely competitive market, having access to accurate and relevant data can provide a significant competitive advantage. Marketing reporting allows marketers to identify emerging trends, spot untapped opportunities, and benchmark their performance against competitors.
Armed with this knowledge, marketers can devise innovative strategies that set their brand apart in the market.
Justifying marketing budgets
Marketing departments often face scrutiny when it comes to budget allocation. Marketing reporting offers tangible evidence of your impact, providing the necessary justification for budgetary decisions and instilling confidence in stakeholders.
Why you should automate your marketing reporting
Marketing reporting is one thing, but doing it efficiently is another thing entirely. You can absolutely build great marketing reports with a team of data engineers and analysts, but is that really the best way to work? Here are three reasons you should automate your marketing reporting.
Efficiency and accuracy
Automated marketing reporting streamlines the process of data collection, analysis, and visualization. By eliminating the need for manual data entry and manipulation, marketers can save significant time and effort. Moreover, automated systems reduce the risk of human errors, ensuring that the data presented in the reports is accurate and reliable.
Customizable dashboards and visualization
Automated marketing reporting tools like Funnel offer customizable dashboards and data visualization options. Marketers can create tailored reports that focus on specific KPIs and metrics relevant to their goals and objectives. Visual representation of data makes complex information easily digestible, enabling stakeholders to grasp insights more effectively.
Enhanced collaboration and communication
Automated marketing reporting facilitates seamless collaboration among team members and stakeholders. With data accessible from a centralized platform, all relevant parties can stay informed and aligned with the latest marketing insights. This enhanced communication fosters a data-driven culture within the organization, leading to better decision-making and improved marketing strategies.
Funnel is the marketing data hub that powers automated reporting
Welcome to Funnel, where you can connect your marketing data to our marketing report template designed specifically for Looker Studio. With Looker Studio's advanced analytics and visualization capabilities, combined with our powerful data collection and transformation, you can go from sign-up to insights in minutes.
Sign-up today to improve your marketing reporting.
7 templates for marketing reports
The part of the article you've been waiting for: automated templates that are easy to use and help you get setup with automated reporting in less than an hour. The instructions on how to get started with our reports are at the end of the article.
Facebook Ads report template
The Facebook Ads report template is a valuable resource for digital marketers looking to analyze and optimize their Facebook advertising campaigns.
With this template, you can effortlessly connect your Facebook Ads account to Looker Studio and generate comprehensive reports that provide deep insights into key metrics such as ad performance, audience engagement, and campaign ROI. By leveraging this template, you can quickly identify trends, spot opportunities, and make data-driven decisions to enhance the effectiveness of your Facebook advertising strategies.
Google Analytics 4 report template
Google Analytics 4 is here to stay, and with the recent deprecation of UA, you need new GA4 dashboards ASAP! Our Google Analytics 4 report template is designed with GA4's data model in mind. It helps digital marketers gain valuable insights into user behavior, website performance, and marketing campaign effectiveness.
By connecting your Google Analytics 4 account to Funnel (and then Looker Studio), you can generate comprehensive reports that showcase key metrics such as website traffic, user engagement, conversion rates, and more. Armed with this data, you can uncover actionable insights, identify customer trends, and optimize your marketing efforts to drive better results and achieve your business goals.
Google Ads report template
If you're doing digital marketing, you're probably spending some money on Google Ads. The trouble is visualizing that data can be a pain. Our Google Ads report template empowers digital marketers to measure the success of their Google Ads campaigns and make informed decisions based on performance data.
By integrating your Google Ads account with Funnel then sharing it to Looker Studio, this template offers comprehensive reports that provide key insights into campaign metrics, ad spend, click-through rates, conversion rates, and more. With this template, you can analyze your advertising performance, identify top-performing campaigns, optimize ad spend, and maximize your return on investment (ROI.)
Shopify report template
For e-commerce marketers using Shopify as their online store platform, the Shopify report template is an invaluable resource. By connecting your Shopify store data to Looker Studio, this template allows you to generate detailed reports on crucial metrics such as sales, order volumes, customer behavior, and product performance.
With a comprehensive overview of your store's performance, you can identify sales trends, optimize marketing strategies, make data-driven decisions to drive revenue growth, and enhance the overall customer experience.
YouTube report template
You pour hours and hours into creating Youtube videos, but how are those videos performing? Which videos have the best precent-of-video viewed? Our YouTube report template is an essential tool for digital marketers aiming to evaluate and optimize their YouTube channel's performance.
By integrating your YouTube channel data into Funnel (then to Looker Studio), you can easily build comprehensive reports on metrics like views, watch time, subscriber growth, engagement, and more. With these insights at your fingertips, you can assess video performance, understand audience preferences, tailor content strategies. Ultimately, this helps you drive higher engagement, subscriber retention, and channel growth.
Search engine optimization report template
For digital marketers focused on improving their website's organic visibility, the Search Engine Optimization (SEO) report template is an essential tool. By integrating your SEO data into Looker Studio via Funnel, you can track and measure crucial SEO metrics like keyword rankings, organic traffic, backlinks, and more.
With a clear overview of your website's performance in search results, you can identify areas for improvement, optimize your content, and devise effective SEO strategies to drive higher organic traffic.
Cross-channel marketing report template
Funnel is most powerful when you combine marketing data from multiple sources and send it to one clean, easy-to-use dashboard. By ensuring that all of your data is aggregated and speaking the same language (both literally and figuratively), you can gain a much broader perspective of which channels are contributing most to your success. You can also begin to understand the dynamics and interactions between channels.
It can be a lot to take in for the uninitiated, so we've created an easy-to-use template that can present the most important metrics for all your channels.
How to Get Started
To access our marketing report templates and unlock their full potential in just a few minutes, follow the steps below:
Click the big purple button above
Sign up and go through the onboarding steps
Choose Looker Studio as your destination
Choose the performance marketing overview
Connect your data sources
Go and make a coffee because downloading lots of data takes a minute, even for Funnel
Click and explore your new powerful cross-channel marketing report in Looker Studio
If you want to add other important metrics, go back to Funnel and add them to the share under the Looker Studio section
Analyze, optimize, and succeed
Once your data is populated in the template, you can start analyzing your marketing performance. Identify areas of strength, pinpoint weaknesses, and uncover insights that will guide your marketing strategies. Armed with data-driven knowledge, you can make informed decisions, optimize your campaigns, and drive success for your business.
Start streamlining your marketing analysis today
Visualization suites like Looker Studio can be powerful tools, but they are only as good as the data you feed them. Beyond high-quality data, you can create simple and effective reports that highlight the most critical information quickly. With these seven free templates, you'll be well on your way toward showcasing the power of your digital marketing initiatives.