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Alexander Billington

Articles byAlexander Billington

Growth Manager at Funnel
marketing report template

7 free marketing report templates in Looker Studio

Ok, you want to build some fancy automated Looker Studio (formerly Google Data Studio) reports to easily analyze your daily, weekly, and monthly marke...

GA4 events What are events in Google Analytics 4

Events in Google Analytics 4 explained

If you watched our video about the benefits of Google Analytics 4 vs Universal Analytics, you will have noticed that benefit number 2 discussed how ev...

What is marketing mix modeling?

What is marketing mix modeling?

Marketing mix modeling (or MMM) is a powerful statistical analysis technique that uses sales and marketing data to estimate the impact of marketing ac...

Thumbstop rate definition

How we hacked the Facebook Ads algorithm by analyzing Thumbstop rate

Thumbstop rate definition: It is simply 3-second video plays divided by Impressions. The Thumbstop rate of your Facebook ads can be an incredibly valu...

RSA's best practices - how to create RSA's

Responsive Search Ads Best Practice - Learn how to create RSAs

RSAs or Responsive Search Ads definition: "Responsive Search Ads or RSAs are the default ad type in Google Ads. Users can input a maximum of 15 headli...

Spotify Audio Ads - the next big paid ads channel?

As marketers scale advertising spend, they are always on the lookout for new ways to reach their audience. Audio advertising might be one of the more ...

Improving your data pipelines to Power BI

In large organizations, data is a critical component in planning business strategies and measuring success. As a company grows, though, their data nee...

Sensitivity analysis definition

Why you need to do a sensitivity analysis on your marketing funnel

Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...

Better data pipelines

Improving your data pipelines

Do you want to perform quicker analysis on your marketing data While data teams do their best to help digital marketers improve performance, long back...

Simple data analysis

Cross-channel marketing analytics: make data work for you

No matter how big or small your company is, the best way to win over your customer is to approach them across different digital platforms throughout t...