7 free marketing report templates in Looker Studio
Ok, you want to build some fancy automated Looker Studio (formerly Google Data Studio) reports to easily analyze your daily, weekly, and monthly marke...
Published August 17, 2023
Events in Google Analytics 4 explained
If you watched our video about the benefits of Google Analytics 4 vs Universal Analytics, you will have noticed that benefit number 2 discussed how ev...
Published July 27, 2022
What is marketing mix modeling?
Marketing mix modeling (or MMM) is a powerful statistical analysis technique that uses sales and marketing data to estimate the impact of marketing ac...
Published July 14, 2022
How we hacked the Facebook Ads algorithm by analyzing Thumbstop rate
Thumbstop rate definition: It is simply 3-second video plays divided by Impressions. The Thumbstop rate of your Facebook ads can be an incredibly valu...
Published June 30, 2022
Responsive Search Ads Best Practice - Learn how to create RSAs
RSAs or Responsive Search Ads definition: "Responsive Search Ads or RSAs are the default ad type in Google Ads. Users can input a maximum of 15 headli...
Published June 15, 2022
Spotify Audio Ads - the next big paid ads channel?
As marketers scale advertising spend, they are always on the lookout for new ways to reach their audience. Audio advertising might be one of the more ...
Published June 1, 2022
Improving your data pipelines to Power BI
In large organizations, data is a critical component in planning business strategies and measuring success. As a company grows, though, their data nee...
Published May 23, 2022
Why you need to do a sensitivity analysis on your marketing funnel
Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...
Published May 4, 2022
Improving your data pipelines
Do you want to perform quicker analysis on your marketing data While data teams do their best to help digital marketers improve performance, long back...
Published April 20, 2022
Cross-channel marketing analytics: make data work for you
No matter how big or small your company is, the best way to win over your customer is to approach them across different digital platforms throughout t...
Published April 6, 2022