Naming conventions best practices
What are campaign naming conventions, and how should you wrap your head around it? Learn here why naming conventions help marketers be data-driven and...
Which marketing KPIs should I report on?
Find out what the the best marketing KPIs for your business should be. We'll introduce you to the KPIs marketing managers should be using and the ones...
What are UTM tags? Why and how to implement UTM tagging
What are UTMs, and why are they important for digital marketing? What information do you need to give Google Analytics? We will give you the lowdown o...
3 ways to improve your marketing dashboards
Learn about: How to create easy to understand dashboards Using percentage changes widgets to improve comprehensibility What to avoid in your dashboard...
How to report on the See, Think, Do, Care marketing funnel
You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. ...
Top 5 challenges when moving your digital marketing in house
Are you thinking about moving your marketing in house? Want to know how to avoid the risks? I've compiled a list of the most common challenges for dig...
The pros and cons to in-housing your advertising
What does it mean to have an in-house advertising team? For those unfamiliar with the term in-housing, I’m referring to the process of transitioning f...
