Naming conventions best practices
What are campaign naming conventions, and how should you wrap your head around it? Learn here why naming conventions help marketers be data-driven and...
January 17, 2022What are campaign naming conventions, and how should you wrap your head around it? Learn here why naming conventions help marketers be data-driven and...
January 17, 2022 Alexander BillingtonFind out what the the best marketing KPIs for your business should be. We'll introduce you to the KPIs marketing managers should be using and the ones...
January 17, 2022 Alexander BillingtonWhat are UTMs, and why are they important for digital marketing? What information do you need to give Google Analytics? We will give you the lowdown o...
January 17, 2022 Alexander BillingtonLearn about: How to create easy to understand dashboards Using percentage changes widgets to improve comprehensibility What to avoid in your dashboard...
January 17, 2022 Alexander BillingtonYou can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. ...
May 18, 2021 Alexander BillingtonAre you thinking about moving your marketing in house? Want to know how to avoid the risks? I've compiled a list of the most common challenges for dig...
April 12, 2021 Alexander BillingtonWhat does it mean to have an in-house advertising team? For those unfamiliar with the term in-housing, I’m referring to the process of transitioning f...
March 25, 2021 Alexander Billington