Unexpected Forms of A/B Testing
Left or right? Option one or two? A or B? A/B testing is one of the trademark tools of digital marketers. But did you know that there are several diff...
The benefits of Google Analytics 4
In this video, we discuss Google analytics 4, which if you're not familiar, is Google’s newest analytics product set to replace the version of Google ...
Do you need an attribution tool?
Attribution is a buzzword that has dominated marketing conversations forever. Every marketer wants to know how to do it but can’t seem to put their fi...
Why you need an SEO performance dashboard
Are you using an organic SEO dashboard? Today, let's discuss the importance of SEO dashboards. You probably have dashboards for paid marketing and web...
When do you need a marketing dashboard?
Dashboards have three primary purposes: communicating, understanding, and analyzing data. The rule we like to go by is to create a dashboard if you in...
How to make a case for investing in your brand
"Your brand is actually a foundational element. It isn't just something that you spend on later when you have extra money lying around. It's something...
The basics of regex - examples & cheat sheet
Have you heard the term “regex” a few times and want to know what it is and how marketers use it to their advantage? In this video I cover: What regex...
What is a data warehouse?
Sometimes people can be intimidated by the term data warehouse. Some business leaders might feel that this lies in the realm of data engineers only. O...
Third-party vs. second-party vs. first-party data
What is the meaning of terms like third-party, second-party, and first-party data? In this post, we'll explore the differences between these types of ...
How to make Looker Studio faster
This video is called '3 tips to make Google Data Studio Faster', but the same tips apply for dealing with a slow dashboard in Looker Studio. Watch the...
