Unexpected Forms of A/B Testing
Left or right? Option one or two? A or B? A/B testing is one of the trademark tools of digital marketers. But did you know that there are several diff...
Published March 23, 2022Left or right? Option one or two? A or B? A/B testing is one of the trademark tools of digital marketers. But did you know that there are several diff...
Published March 23, 2022 Alexander BillingtonIn this video, we discuss Google analytics 4, which if you're not familiar, is Google’s newest analytics product set to replace the version of Google ...
Published February 23, 2022 Alexander BillingtonAttribution is a buzzword that has dominated marketing conversations forever. Every marketer wants to know how to do it but can’t seem to put their fi...
Published January 19, 2022 Alexander BillingtonAre you using an organic SEO dashboard? Today, let's discuss the importance of SEO dashboards. You probably have dashboards for paid marketing and web...
Published January 19, 2022 Alexander BillingtonDashboards have three primary purposes: communicating, understanding, and analyzing data. The rule we like to go by is to create a dashboard if you in...
Published January 19, 2022 Alexander Billington"Your brand is actually a foundational element. It isn't just something that you spend on later when you have extra money lying around. It's something...
Published January 18, 2022 Alexander BillingtonHave you heard the term “regex” a few times and want to know what it is and how marketers use it to their advantage? In this video I cover: What regex...
Published January 18, 2022 Alexander BillingtonSometimes people can be intimidated by the term data warehouse. Some business leaders might feel that this lies in the realm of data engineers only. O...
Published January 18, 2022 Alexander BillingtonWhat is the meaning of terms like third-party, second-party, and first-party data? In this post, we'll explore the differences between these types of ...
Published January 17, 2022 Alexander BillingtonThis video is called '3 tips to make Google Data Studio Faster', but the same tips apply for dealing with a slow dashboard in Looker Studio. Watch the...
Published January 17, 2022 Alexander Billington