Amazon Selling Partner API connector

The Selling Partner API (SP-API) is an API that contains data on orders, shipments, payments, and revenue from Amazon. Funnel enables you to collect that data, analyze it next to data from other sources, transform it, and share it to a data warehouse or visualization platform.

Amazon Selling Partner logo

Funnel helps you to do reporting, build dashboards and better analyze data.

No more manual reporting

Tired of opening Excel or Google Sheets in one screen, and your data source in another? With Funnel, you don’t need to do any manual over typing of data anymore.

Combine metrics and dimensions

As a modern marketer, you manage multiple channels, budget and markets. Funnel makes it easy to combine data in the way that works for you.

Improve the performance of your campaigns

High data quality is essential to get the full picture of your marketing efforts. That way, you can improve performance, spend smarter and drive growth.

About this connector

Monitor the performance of your Amazon shop

How is your Amazon shop performing? Is it getting more traffic than last month? Those questions may be easy to answer already. But with Funnels Amazon Selling Partner data connector you can get even more insights.

Some examples:

  • Easily compare traffic to your Amazon shop with traffic to your webshop by adding GA or Shopify data
  • Create an overview report of all your ecommerce data
  • Work with custom metrics and custom dimensions to dive deeper into the data


Note: Amazon Selling Partner data is not affected by the destination limitations imposed by Amazon on Amazon Ads data.


What metrics and dimensions can I get?

The Amazon Selling Partner connector provides data from Amazon Seller Central. The report type you select on connect determines what fields will be available in Funnel for an Amazon Selling Partner data source. For a complete overview of all metrics and dimensions you can get with our Amazon Selling Partner data connector, please take a look at the knowledge base.

Benefits of Funnel

220+ robust data connectors

No more broken API’s or dashboards with our data connectors. We integrate with over over 220 marketing platforms out of the box, and we also build connections to other data sources on request.

Get support when you need it

With Funnel you can pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we will make sure you get the most out of your data.

Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.

A secure and reliable solution

Security and reliability is our number one priority. We’ve had 99.99% uptime during the last 3 years, are GDPR compliant, and are ISO 27001 certified.

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