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Instagram data connector

Automatically fetch metrics and dimensions from Instagram Insights, which can then be grouped with data from other channels and automatically fed into your Data Warehouse, BI solution or visualization tool.

Instagram Insights logo

Funnel helps you to do reporting, build dashboards and better analyze data.

No more manual reporting

Tired of opening Excel or Google Sheets in one screen, and your data source in another? With Funnel, you don’t need to do any manual over typing of data anymore.

Combine metrics and dimensions

As a modern marketer, you manage multiple channels, budget and markets. Funnel makes it easy to combine data in the way that works for you.

Improve the performance of your campaigns

High data quality is essential to get the full picture of your marketing efforts. That way, you can improve performance, spend smarter and drive growth.

About this connector

Use our Instagram connector

Combine your Instagram Insights with your tracking data to obtain the full picture of your marketing efforts.

Once your Instagram integration is setup, it’s easy to automatically feed this data into your BI solution, Data Warehouse or Visualization tool.


Do you need Instagram ads data?

If you want to get data from your paid campaigns on Instagram to Funnel, take a look at the Facebook connector. The connectors are organised by how the Meta API is divided, which does not match the platform split between Facebook and Instagram, so boosted Instagram posts are considered Facebook ads.

What metrics and dimensions can I get?

You can collect a lot of different data points from Instagram Insights. Some of the metrics and dimensions you can get through funnel are: Engagement, Reach, Website clicks and media type. For a complete overview of all metrics and dimensions you can get with our Instagram Insights data connector, please take a look at the knowledge base.
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Benefits of Funnel

220+ robust data connectors

No more broken API’s or dashboards with our data connectors. We integrate with over over 220 marketing platforms out of the box, and we also build connections to other data sources on request.

Get support when you need it

With Funnel you can pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we will make sure you get the most out of your data.

Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.

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