Effortless data organization in a few clicks
Clean and transform all of your marketing data with automated scripts from day one.
Free trial available
ISO & SOC2 certified
See the full picture faster
To report on ROAS, ROI, and cross-channel performance, you need clean and accurate data. Funnel allows you to make your marketing data consistent without having to write a single line of code. This means easier transformations, faster implementation, and better analysis.
Automated organization at the ready
Our pre-built rules and logic quickly make your data ready for common analysis.
Set standard naming conventions for dimensions and metrics like cost, clicks, and impressions
Map or combine traffic sources
Segment your data by product sold or market
Custom rules in a snap
Add your own fields using custom rules and formulas without any code. Our point-and-click data prep toolbox helps you easily answer all sorts of needs like:
Add affiliate or agency commission to your overall cost
Fix your messy campaign names
Extract UTM values for more granular reporting
Automatic currency conversion
Working with multiple currencies can be a pain. Funnel converts currencies automatically so you can report across regions and markets. You can also use your exchange rates based on how you run your business.
Explore your data transformation
Funnel’s Data Explorer makes it easy to do ad-hoc analysis and find insights in your data on the fly. Create a quick report you can download or export with just a click, or instantly review the result of new rules and transformations and ensure the quality of their data set – reducing waste and costly mistakes.
Share insights with your crew effortlessly
Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes.
-
Automatically updated reports
-
Create a single source of truth
-
Securely manage data visibility
“Before Funnel, we were 100% looking in the rear-view mirror – and now we’re looking out the front window to see what’s coming”
Nick Cudahy,
Director of Group Media Performance & Growth