Effortless data organization in a few clicks

Clean and transform all of your marketing data with automated scripts from day one.

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Free trial available

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ISO & SOC2 certified

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See the full picture faster

To report on ROAS, ROI, and cross-channel performance, you need clean and accurate data. Funnel allows you to make your marketing data consistent without having to write a single line of code. This means easier transformations, faster implementation, and better analysis. 

Automated organization at the ready

Our pre-built rules and logic quickly make your data ready for common analysis.

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Set standard naming conventions for dimensions and metrics like cost, clicks, and impressions

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Map or combine traffic sources

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Segment your data by product sold or market

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Custom rules in a snap

Add your own fields using custom rules and formulas without any code. Our point-and-click data prep toolbox helps you easily answer all sorts of needs like: 

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Add affiliate or agency commission to your overall cost

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Fix your messy campaign names

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Extract UTM values for more granular reporting

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Automatic currency conversion

Working with multiple currencies can be a pain. Funnel converts currencies automatically so you can report across regions and markets. You can also use your exchange rates based on how you run your business.

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Explore your data transformation

Funnel’s Data Explorer makes it easy to do ad-hoc analysis and find insights in your data on the fly. Create a quick report you can download or export with just a click, or instantly review the result of new rules and transformations and ensure the quality of their data set – reducing waste and costly mistakes.

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Share insights with your crew effortlessly

Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes.

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    Automatically updated reports

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    Create a single source of truth

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    Securely manage data visibility

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