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Why Funnel Built Its Own Data Ingestion Platform
By: Jonas Björk, CTO at Funnel At Funnel, we deal with a surprisingly interesting problem: keeping marketing data fresh. On the surface, it sounds sim...
How We Build Things: A Look Inside Product Development at Funnel
By: Sofia Cirverius (VP of Engineering) and Jon Gyllenswärd (VP of Engineering) So, you’re wondering how we build things? At Funnel, we believe great ...
From Python to Rust: Funnel’s Strategic Move to Modern Infrastructure
Contributions by Fredrik Ståhl and Kristoffer Wallin In this blog post, we explore Funnel’s process toward adopting Rust for some of our high-performa...
Building Funnel’s Data Platform for Marketing Analytics
By: Jonas Björk, CTO at Funnel Funnel’s data platform is architected and designed to make it easy for customers to integrate all of their marketing da...
Inside Funnel Dev with the Connect Team
The Connect team at Funnel is the essential link between customer marketing data and the Funnel platform, managing smooth, efficient integration of ma...
10,000 Model Iterations in Under 3 Hours: Advanced Media Impact Insights
Written by Tim Kreienkamp, Director Measurement & Data Science at Funnel At Funnel, we’re always pushing the boundaries of what’s possible in mark...