Funnel Dev Blog

Exploring the technical backbone of the Funnel Marketing Intelligence Platform. Welcome to our official development blog.

Rebuilding Our Data Platform in One Year

Written by the Internal Data & Analytics/Data Team At Funnel, we’re used to going out on a limb and tackling challenges as they come. But by the e...

Building Funnel’s Declarative Connector Platform

By: Filips Nastins, Developer at Funnel Every growing product reaches an inflection point - when the thing that once powered your success starts to sl...

The Live Design Playbook

By: Elena Geroska, Product Designer in Funnel's AI team If you’ve been following design or product circles lately, you’ve probably noticed a recurring...

Live Design: When Building Becomes the New Designing

By: Elena Geroska, Product Designer in Funnel's AI team A few weeks ago, I opened Cursor for the first time. Three hours later, I had designed and shi...

The Integration of AI Code Reviews at Funnel

By: Andreas Svitzer, Engineering Manager Funnel is an organization with learning front and center. Our preferred way in the product development organi...

Why Funnel Built Its Own Data Ingestion Platform

By: Jonas Björk, CTO at Funnel At Funnel, we deal with a surprisingly interesting problem: keeping marketing data fresh. On the surface, it sounds sim...

How We Build Things: A Look Inside Product Development at Funnel

By: Sofia Cirverius (VP of Engineering) and Jon Gyllenswärd (VP of Engineering) So, you’re wondering how we build things? At Funnel, we believe great ...

From Python to Rust: Funnel’s Strategic Move to Modern Infrastructure

Contributions by Fredrik Ståhl and Kristoffer Wallin In this blog post, we explore Funnel’s process toward adopting Rust for some of our high-performa...

Building Funnel’s Data Platform for Marketing Analytics

By: Jonas Björk, CTO at Funnel Funnel’s data platform is architected and designed to make it easy for customers to integrate all of their marketing da...

Inside Funnel Dev with the Connect Team

The Connect team at Funnel is the essential link between customer marketing data and the Funnel platform, managing smooth, efficient integration of ma...