Funnel Dev Blog

Exploring the technical backbone of the Funnel Marketing Intelligence Platform. Welcome to our official development blog.

The missing piece between content and AI

Written By: Sowjenya Parthasarathy, Context Designer Recently, my role at Funnel changed from Technical Writer to Context Designer. But this isn't rea...

The Data That Won't Sit Still: Engineering at the Edge of Marketing Data

Written By: Anirudh Mehta, Engineering Manager, and Jonas Björk, CTO Most data engineering problems are hard because the data is big. Ours is hard bec...

From Dependencies to Outcomes: How We’re Evolving the Way We Work

By: Andreas Svitzer, Engineering Manager, & Jonas Björk, CTO. As organizations scale, dependencies and ownership boundaries often slow things down...

Too Big to Paste Into ChatGPT: Customer Transcript Compression

By Ola Gustafsson, Data Scientist at Funnel You have 10000 transcripts, now what? Transcripts are everywhere, but recorded speech quickly gets overwhe...

Rebuilding Our Data Platform in One Year

Written by the Internal Data & Analytics/Data Team At Funnel, we’re used to going out on a limb and tackling challenges as they come. But by the e...

Building Funnel’s Declarative Connector Platform

By: Filips Nastins, Developer at Funnel Every growing product reaches an inflection point - when the thing that once powered your success starts to sl...

The Live Design Playbook

By: Elena Geroska, Product Designer in Funnel's AI team If you’ve been following design or product circles lately, you’ve probably noticed a recurring...

Live Design: When Building Becomes the New Designing

By: Elena Geroska, Product Designer in Funnel's AI team A few weeks ago, I opened Cursor for the first time. Three hours later, I had designed and shi...

The Integration of AI Code Reviews at Funnel

By: Andreas Svitzer, Engineering Manager Funnel is an organization with learning front and center. Our preferred way in the product development organi...

Why Funnel Built Its Own Data Ingestion Platform

By: Jonas Björk, CTO at Funnel At Funnel, we deal with a surprisingly interesting problem: keeping marketing data fresh. On the surface, it sounds sim...