Funnel vs. Supermetrics

Funnel is the reliable alternative to Supermetrics. While Supermetrics is a data pipe, Funnel is a marketing data hub with full data transformation capabilities. Read below for a full comparison or book a demo to try it out for yourself. 


“With Supermetrics, the data refreshes were constantly breaking, and the process was not efficient at all.”

- Bryce Hamlin - Director of nova Business
Analytics at Power Digital Marketing

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What are some of the core differences?

Number of connectors 500+ 100+
All connectors available in all plans Tick Cross
Secure data storage Tick Cross
Send data to multiple destinations Tick Cross
Multiple users and permissions Tick Cross
Uncapped number of accounts per connector Tick Cross

What you should know about Funnel vs Supermetrics


Free plan availability

Starting with Supermetrics involves a 14-day free trial. In contrast, Funnel offers either a guided free trial period or a free plan that's not time-bound, enabling you to get started at your own pace. You can sign up for Funnel's free plan here or book a product demo here

Extensive connector library in all plans

Funnel provides an extensive connector library, with over 230 different connectors available in all price plans. In contrast, Supermetrics limits access to connectors based on price tiers. As a result, you might end up with a costly plan if your use case includes connectors in a higher price tier. Funnel's approach ensures you can choose from the connectors you need without the concern of being retired to a higher price plan.

Data storage and reliable connectors

Reliable connectors and secure data storage are crucial to prevent outages during data presentations. Unlike Supermetrics, Funnel stores all reporting data securely. This means that even if a temporary outage occurs, such as from Facebook’s API, your reports remain functional. This feature adds an extra layer of reliability to your data presentation and helps maintain a professional image.

Screenshot 2023-07-04 at 14.08.04


Higher customer satisfaction

Online review websites show that Funnel gets higher ratings for Ease of use, ease of setup and quality of support. You can do a full comparison between Funnel and Supermetrics on G2 here.

From LinkedIn


Also read: 8 Supermetrics alternatives to consider


So... why choose Funnel?


500+ data connectors

Not only do we integrate with over 500 platforms, like Google Analytics, TikTok and Google Sheets, we also build connections to any other data source on request.


Get support when you need it

Pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we'll make sure you get the most out of your marketing data.


Raw data & cleaned, prepped data

Pull data to Funnel, then enhance your data’s accuracy and granularity. Funnel allows you to transform, clean and prep your data without affecting the raw data.


Send your data anywhere you need

You can set up multiple scheduled exports to Google Sheets, Excel, your data warehouse, BI solution, or visualization platforms such as Looker Studio.


Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.


A secure and reliable solution

Security and reliability is our number one priority. We’ve had 99.99% uptime during the last 3 years, are GDPR compliant, and are ISO 27001 certified.

Trusted by 1000+ of world’s most data-driven companies

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