Funnel vs. Supermetrics

Funnel is the reliable alternative to Supermetrics. While Supermetrics is a data pipe, Funnel is a marketing data hub with data transformation capabilities. Read below for a full comparison or book a demo to try it out for yourself. 


“With Supermetrics, the data refreshes were constantly breaking, and the process was not efficient at all.”

- Bryce Hamlin - Director of nova Business
Analytics at Power Digital Marketing

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What do users think of Funnel vs Supermetrics?

Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Ease of Doing Business With

source: G2 Reviews April 2023

What are some of the core differences?

Number of connectors 500+ 120+
Data Transformation Tick Cross
Secure data storage Tick Cross
Join data from several sources Tick Cross
Automatic data mapping and cleaning Tick Cross
Automated currency conversion Tick Cross
Send data to multiple destinations Tick Cross
Multiple users and permissions Tick Cross

So... why choose Funnel?


500+ data connectors

Not only do we integrate with over 500 platforms, like Google Analytics, TikTok and Google Sheets, we also build connections to any other data source on request.


Get support when you need it

Pick a plan that is right for you. Whether you use our support chat or have a dedicated customer success partner, we'll make sure you get the most out of your marketing data.


Raw data & cleaned, prepped data

Pull data to Funnel, then enhance your data’s accuracy and granularity. Funnel allows you to transform, clean and prep your data without affecting the raw data.


Send your data anywhere you need

You can set up multiple scheduled exports to your Data Warehouse, BI solutions, or visualization platforms such as Looker Studio.


Historical data is always there for you

Funnel collects data from 2 years back and keeps it safe for you. So you can switch data warehouses, or any other aspect of your stack and never have to worry about lost marketing data.


A secure and reliable solution

Security and reliability is our number one priority. We’ve had 99.99% uptime during the last 3 years, are GDPR compliant, and are ISO 27001 certified.

Trusted by 1000+ of world’s most data-driven companies

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