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The users have spoken
What actual users say about Supermetrics and Funnel
Ibrahim E.
"Funnel is my favorite martech, by far, eats Supermetrics for breakfast"
Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.
Benjamin E.
"We previously used Supermetrics, which required internal developer support regularly"
We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.
Betül
"Funnel makes my daily life easier"
Easy to navigate, fast support, so many connection options, currency management, multiple data export option
“We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Looker Studio. The data refreshes were constantly breaking, and the process was not efficient at all.”
Director, Business Analytics
“The Supermetrics API used to go out all the time and would cause all of our reporting to crash. We would have to reconnect everything.”
VP of Media Management
Trusted by 2000+ of the most data-driven companies
Connect any marketing platform
Funnel integrates with over 500 marketing platforms, ensuring that there are no gaps in your reporting.
Powerful data aggregation
Funnel automatically normalizes fields and currencies, providing uniformly formatted, aggregable, ready-to-analyze data.
One data source to power your reports
Prepare your data in Funnel, and share it with your favorite tools as one data source, improving your report performance and accuracy.
Report
Effortless exploration with great marketing dashboards.
Measure
Marketing effectiveness measured. Outcomes optimized.
Export
Get your data into any tool. Data warehouses, data visualization tools and more.
Funnel vs Supermetrics features
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| Connectors | 500+ | 120+ |
| Free plan |
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| Destinations | 27 | 12 |
| Native dashboards |
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| Data exploration |
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| Marketing mix modeling |
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| Multi-touch attribution |
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| ISO 27001, SOC2, GDPR compliant |
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