Google Analytics

Automatically upload cost, clicks and impressions from all your ad platforms to Google Analytics.

Automatically upload cost, click and impression data from all your ad platforms to Google Analytics. Get data from 405 ad platforms with Funnel.

Free trial No credit card required

How it works

Create a data set, connect your ad accounts, and start uploading cost data to Google Analytics in minutes.

1. Create a data set in Google Analytics

2. Connect your ad accounts to Funnel

3. Switch it on

View documentation

Feed data from any marketing platform

Out of the box integrations to 400+ data sources


Data from all your ad platforms

Funnel currently uploads cost data to Google Analytics from more than 405 advertising platforms. If you need support for other ad platforms we will add them without extra charge.

Automatic data uploads

For each of your advertising accounts Funnel uploads cost, impressions and clicks automatically - every day. Just activate it and you’re good to go.

You’re in full control of your data

Specify how your advertising data should be represented in Google Analytics by setting your own source / medium rules. The data is uploaded to a data set in Google Analytics, so if you change your mind or want to remove the advertising data you just remove the data set.

The right data in the right place

Configure your upload so that only the right cost data gets uploaded to the right Google Analytics property. Do you use one ad account to advertise for more than one website? No problem. Just set Funnel to only upload data for the relevant campaigns.

Evaluate the performance of your ad channels

Uploading cost data to Google Analytics allows you to better evaluate and compare the performance of your advertising channels and to see ROI. Thus you have the opprtunity to allocate your budget to the channels that generate the highest ROI.

Advertising cost data in Model Comparison Tool

Having cost data available in the Model Comparison Tool is quite handy as it let’s you get a better idea of the effect of your marketing spend.With cost data available when comparing different attribution models you’ll be able to make informed decisions on whether to increase or decrease your spend on certain activities.

See more use cases
  1. "Funnel brought our reporting to the next level. Before using Funnel, we were doing analysis only on conversion rates. With Funnel, I’m looking at ROI."

    Mark Bosold
    Head of Analytics & BI, Dein Handy

    Read the case study

    "Thanks to Funnel I know exactly how much I spent yesterday, and what it generated in terms of sales."

    Mikael Stålnacke
    Head of Sales, NA-KD

    Read the case study
  2. "Funnel has the most complete library of advertising platforms I have ever seen."

    Johnathan Romero
    Head of Analytics, The 7 Stars

    Read the case study

    "Funnel support is amazing. They are easy to reach, and help me quickly when I need it."

    Patrik Segersven
    Digital Sales Manager, Nordic Choice Hotels / eBerry

    Read the case study
  3. "Across all channels and markets, Funnel has become my single source of truth."

    Christos Stavropoulos
    Head of Paid Acquisition, iZettle

    "Funnel is a mind-blowing product with amazing features, great dashboards and beautiful integration with Google Analytics."

    Viktor Sundberg
    Online Marketing Manager, Stayhard

  4. ”Funnel gives me peace of mind. I have full control of advertising spend across all my ad channels and save multiple hours a week.”

    Peter von Knobloch
    Online Marketing Manager,

    ”Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing, TecTake

Frequently asked questions

Do I need developer help to get started?

No. Funnel Google Analytics Upload is a plug and play solution that anyone with logins to their advertising platforms and Google Analytics can setup in minutes.

Do I need to pay for every data source I want to use?

No. With Funnel you can add as many data sources as you like for the same price. Our pricing is based on your monthly ad spend. If you can't find a data source you need in our data source list, just send a request and we'll build it for you free of charge.

Where can I visualize my data?

In addition to visualizing your data in your Google Analytics account, you can also feed all your data to Google Sheets, Google Data Studio, to our dashboard solution, and into your data warehouse or BI system.

Can I get a free trial?

Yes. You can start your 7-day free trial whenever you want. We also offer a complimentary onboarding to make sure you get a flying start. Start uploading all your cost data to Google Analytics today!