Automatic upload of cost data to Google Analytics

  • Advertising cost, impression and click data automatically uploaded to Google Analytics every day

  • Support for any advertising platform you use


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"Great feature and very easy to install. enables us to evaluate campaign performance in Google Analytics."

Erik Beyer, Head of Performance Marketing, Geschenkidee

"Across all channels and markets, Funnel has become my single source of truth"

Christos Stavropoulos, Head of Paid Acquisition, iZettle


100% of your advertising cost data

Funnel currently uploads data from more than 180 advertising platforms. If you need support for other ad platforms we will add them without extra charge.

Automatic uploads

For each of your advertising accounts Funnel uploads cost, impressions and clicks automatically - every day. Just activate it and you’re good to go.

You’re in full control of your data

Specify how your advertising data should be represented in Google Analytics by setting your own source / medium rules. The data is uploaded to a data set in Google Analytics, so if you change your mind or want to remove the advertising data you just remove the data set.

The right data in the right place

Configure your upload so that only the right cost data gets uploaded to the right Google Analytics property. Do you use one ad account to advertise for more than one website? No problem. Just set Funnel to only upload data for the relevant campaigns.

Google Analytics with cost data

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It's simple


Create a data set
in Google Analytics


Connect your ad
accounts to Funnel


Switch it on