NP Digital achieves reporting harmony

Imagine running a leading digital marketing agency with disjointed data and scattered reporting. That was the reality for NP Digital, co-founded by marketing luminary, Neil Patel. Faced with broken data pipelines and siloed insights, the question was: how could they streamline their operations to offer even better insights and ultimately results for their clients?

Enter Funnel, the marketing data hub. Teaming up with us, NP Digital transformed from a maze of fragmented data to a powerhouse of cross-channel reporting, fostering seamless collaboration among its teams. In this series of videos you get the chance to dive in as NP Digital's data experts shed light on this transformational journey and the profound impact it's made both internally and for their valued clients.

BA

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Everything works together, all the channels work together. 

Rebecca Martinez
Senior Manager Analytics, NP Digital

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The best thing about Funnel is that it allows us to be flexible and agile and collaborative without being oppressive. 

D Doan
Senior Director Analytics, NP Digital

BI/Engineering
Skärmavbild 2023-08-17 kl. 14.49.33

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A marketing data hub will allow organizations to break down silos internally to make sure that the right people in the right positions are having the right conversations. 

David Shapiro,
VP Earned Media, NP Digital

Without Funnel

Without Funnel

With Funnel

With Funnel

No single source of truth
All data in once place
Manual reports
Automated reports
Monthly reporting
Real-time reporting
Teams working in silos
Cross-team collaboration
One channel per report
Full cross-channel reporting
Without Funnel

Without Funnel

No single source of truth
Manual reports
Monthly reporting
Teams working in silos
One channel per report
With Funnel

With Funnel

All data in once place
Automated reports
Real-time reporting
Cross-team collaboration
Full cross-channel reporting

 

 

Introducing Funnel at NP Digital has greatly improved collaboration across teams and the quality of reports that are provided to clients.

 

 

The marketing data hub at the center of your reporting

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Connect

Quickly bring all of your marketing data together from any source.

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Store

Securely store all of your data in our centralized hub.

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Organize

Transform raw data without code to automatically make it ready for analysis.

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Visualize

Visualize your data through customizable dashboards for reporting and KPI monitoring.

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Share

Easily collaborate and share your data with any team or tool.

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