About DMPG

DMPG is a digital experience enablement consultancy specialising in data collection and activation, focused on maximising return on customer technology and data investments. Our expertise is split across two core pillars: - Data Collection: We provide comprehensive strategy and implementation services across digital analytics, customer experience analytics, and data layer development, ensuring robust first-party data collection and governance. - Data Activation: We enable organisations to activate their data through personalisation, testing, customer data platforms (CDPs), and marketing automation, driving mature audience strategies and effective cross-channel marketing activities. Working as a trusted partner with enterprise clients such as RS Components, Audible, The Economist, and Boden, we deliver both strategic consultation and technical implementation across leading MarTech platforms. Supporting with data and technology integrations across our client's architecture is one of our fundamental services. Examples of technology platforms we work closely with are: - Digital Analytics: Adobe Analytics, Customer Journey Analytics, Google Analytics, Amplitude - Customer Experience Analytics: Heap, Contentsquare, Fullstory - Testing & Personalisation: Adobe Target, Optimizely, Dynamic Yield, AB Tasty - Customer Data Platforms: Adobe RTCDP, Tealium AS, Treasure Data, Segment - Marketing Automation: Adobe Campaign/AJO, Klaviyo, Braze Rather than offering rigid engagement models, we work flexibly with clients, often becoming an extension of their internal teams through ongoing support and training. Our focus on first-party data strategies and deep technical expertise enables us to support organisations in maturing their audience targeting and cross-channel marketing capabilities.