Free
Begin your journey towards data-driven marketing with our Free plan. Use your first 4 connectors for free!
Access to Starter plan features
- Connect up to 4 connectors and 1 destination
- Commitment free, no credit card required
- Ongoing free access, no time limit
Capacity
Starter
Connect, store and model your marketing data for our most popular connectors, and set up your marketing reporting.
Data Hub
Choose from
Reporting
Choose from
- Funnel Dashboards
- Looker Studio
Exporting
Choose from
Measurement
- Not available
Capacity
Recommended
Business
Advanced capabilities and custom set-up possibilities, with 500+ connectors, extensive reporting & exporting solutions, and Funnel Measurement.
Enterprise
Designed for organizations operating at scale. Enterprise-ready features, support and services.
Data Hub
Choose from
Including
- Advanced Data Hub Capabilities
- Custom Integrations
- Enterprise Governance & Compliance
Reporting
Choose from
- Funnel Dashboards
- 4 Reporting solutions
Exporting
Choose from
Measurement
Capacity
- Custom
Estimate your price
This estimator helps you get an idea of what your Funnel subscription could cost. For a detailed quote, please book a demo or talk to sales.
Connectors
Platforms you want to connect to
Your connectors
Accounts 
Total number of accounts you want to connect
Reporting/export solution(s)
Tools you use to visualize or store your data
Your reporting/export solution(s)
Additional requirements
Other needs you might have:
Your use case
Your connectors
Your reporting/export solution(s)
Based on your selection, we recommend
Starter plan with 400 flexpoints
Free
This is a price estimation. Your price may vary based on your use case. Please book a demo for a detailed quote.
| Free | Starter | Business | Enterprise |
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| Free | Starter | Business | Enterprise |
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| Free | Starter | Business | Enterprise | |
|---|---|---|---|---|
| Data Hub | ||||
Connectors
Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors
|
121 | 121 | 579 | 590 |
|
Users
People in your company with access credentials to your Funnel subscription
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5 | 5 | Unlimited | Unlimited |
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Data Explorer
Select fields and create a table in Funnel for quick and easy data exploration
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Data harmonization
Built-in field mapping and smart field creation
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Currency conversion
Speed up your reporting with automatic currency conversion
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Storage
Secure and robust source data storage
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| Advanced Data Hub capabilities | ||||
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Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces
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1 | 1 | Unlimited | Unlimited |
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User roles & permissions
Assign users Viewer/Editor roles within a workspace
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Data source templates
Allows you to save data source configurations for a particular connector
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External authentication
Request credentials externally from colleagues and clients
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| Custom integrations | ||||
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Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
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Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
| Enterprise governance & compliance | ||||
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Single Sign-On
Authenticate users with your company's directory service, including Okta, Azure AD and more
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Advanced roles & permissions
Assign granular permissions to users within a workspace
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Audit log
A log of changes that have taken place in your Funnel subscription
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EU Data Center available
The possibility to start your Funnel subscription in our EU Data Center
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Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams
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Request quote | |||
| Reporting | ||||
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Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
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Looker Studio
Ability to connect Funnel with Looker Studio for reporting and analysis
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PowerBI
Ability to connect Funnel with PowerBI for reporting and analysis
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Tableau
Ability to connect Funnel with Tableau for reporting and analysis
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Google Analytics 4 upload
Ability to connect Funnel with GA4 for reporting and analysis
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| Exporting | ||||
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Google Sheets
Ability to export data from Funnel to Google Sheets
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Google Cloud
Ability to export data from Funnel to BigQuery and Google Cloud Storage
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AWS
Ability to export data from Funnel to S3 and Redshift
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Azure
Ability to export data from Funnel to Blob Storage
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Snowflake
Ability to export data from Funnel to Snowflake
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Export frequency
The maximum frequency at which your scheduled exports will run
|
Daily | Every 2 hours | Every 2 hours | Every 2 hours |
| Measurement | ||||
|
MMM
Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy
|
Request quote | Request quote | ||
|
MTA
Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel
|
Request quote | Request quote | ||
|
Incrementality testing
Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests
|
Request quote | Request quote | ||
|
Triangulation
Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results
|
Request quote | Request quote | ||
| Support & services | ||||
|
Support
Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have
|
In-app | In-app | Priority in-app | Priority in-app |
|
Implementation services
Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot
|
Available | Available | Available | |
|
Enterprise SLA
Detailed contractual commitments around support, repair times and uptime
|
|
|||
|
Technical Account Management
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes
|
|
| Free | Starter | Business | Enterprise | |
|---|---|---|---|---|
| Data Hub | ||||
|
Connectors
Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors
|
121 | 121 | 579 | 590 |
|
Users
People in your company with access credentials to your Funnel subscription
|
5 | 5 | Unlimited | Unlimited |
|
Data Explorer
Select fields and create a table in Funnel for quick and easy data exploration
|
|
|
|
|
|
Data harmonization
Built-in field mapping and smart field creation
|
|
|
|
|
|
Currency conversion
Speed up your reporting with automatic currency conversion
|
|
|
|
|
|
Storage
Secure and robust source data storage
|
|
|
|
|
| Advanced Data Hub capabilities | ||||
|
Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces
|
1 | 1 | Unlimited | Unlimited |
|
User roles & permissions
Assign users Viewer/Editor roles within a workspace
|
|
|
||
|
Data source templates
Allows you to save data source configurations for a particular connector
|
|
|
||
|
External authentication
Request credentials externally from colleagues and clients
|
|
|
||
| Custom integrations | ||||
|
Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
|
Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
| Enterprise governance & compliance | ||||
|
Single Sign-On
Authenticate users with your company's directory service, including Okta, Azure AD and more
|
|
|||
|
Advanced roles & permissions
Assign granular permissions to users within a workspace
|
|
|||
|
Audit log
A log of changes that have taken place in your Funnel subscription
|
|
|||
|
EU Data Center available
The possibility to start your Funnel subscription in our EU Data Center
|
|
|||
|
Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams
|
Request quote | |||
| Reporting | ||||
|
Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
|
|
|
|
|
|
Looker Studio
Ability to connect Funnel with Looker Studio for reporting and analysis
|
|
|
|
|
|
PowerBI
Ability to connect Funnel with PowerBI for reporting and analysis
|
|
|
||
|
Tableau
Ability to connect Funnel with Tableau for reporting and analysis
|
|
|
||
|
Google Analytics 4 upload
Ability to connect Funnel with GA4 for reporting and analysis
|
|
|
||
| Exporting | ||||
|
Google Sheets
Ability to export data from Funnel to Google Sheets
|
|
|
|
|
|
Google Cloud
Ability to export data from Funnel to BigQuery and Google Cloud Storage
|
|
|
||
|
AWS
Ability to export data from Funnel to S3 and Redshift
|
|
|
||
|
Azure
Ability to export data from Funnel to Blob Storage
|
|
|
||
|
Snowflake
Ability to export data from Funnel to Snowflake
|
|
|||
|
Export frequency
The maximum frequency at which your scheduled exports will run
|
Daily | Every 2 hours | Every 2 hours | Every 2 hours |
| Measurement | ||||
|
MMM
Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy
|
Request quote | Request quote | ||
|
MTA
Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel
|
Request quote | Request quote | ||
|
Incrementality testing
Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests
|
Request quote | Request quote | ||
|
Triangulation
Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results
|
Request quote | Request quote | ||
| Support & services | ||||
|
Support
Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have
|
In-app | In-app | Priority in-app | Priority in-app |
|
Implementation services
Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot
|
Available | Available | Available | |
|
Enterprise SLA
Detailed contractual commitments around support, repair times and uptime
|
|
|||
|
Technical Account Management
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes
|
|
Frequently asked questions
What are flexpoints?
![dropdown]()
Funnel pricing has two components: your plan and your flexpoint capacity. Your plan determines which functionality is available to you. Flexpoints measure the capacity of your Funnel subscription. With Funnel, you only pay for what you actually connect.
You start your subscription at a certain amount of flexpoints. Need more flexpoints? You can add more to any plan, either via our sales team or inside the platform.
You start your subscription at a certain amount of flexpoints. Need more flexpoints? You can add more to any plan, either via our sales team or inside the platform.
What are connectors, accounts and destinations?
![dropdown]()
"Connectors" are the wide range of marketing and sales platforms that Funnel collects data from.
An "account" is different for every connector. It can be an ad account, a social media page or a GA4 property. An account connected to Funnel is called a "data source". It's possible to connect the same account multiple times to get data from different report types and breakdowns.
"Destinations" are platforms Funnel can send data to, like BI tools, dashboarding tools and data warehouses.
An "account" is different for every connector. It can be an ad account, a social media page or a GA4 property. An account connected to Funnel is called a "data source". It's possible to connect the same account multiple times to get data from different report types and breakdowns.
"Destinations" are platforms Funnel can send data to, like BI tools, dashboarding tools and data warehouses.
Do I pay for my rows of data?
![dropdown]()
No, we don't charge for data volumes or number of rows.
Do you have pricing for agencies?
![dropdown]()
For sure! Our plans are designed with digital marketing and media agencies in mind; from small boutique agencies with just a few clients to large agencies with hundreds of clients. We also offer solutions for global agency networks. Please get in touch to get a competitive offer.
Can I use Funnel for several brands or a corporate group?
![dropdown]()
Yes, absolutely – Funnel is the ideal marketing reporting and measurement solution for large companies with multiple brands, operating in multiple regions. Reach out to our team and we can discuss our competitive rates.
What is the price for Funnel Measurement?
![dropdown]()
Funnel Measurement is an add-on module available in combination with a Business or Enterprise subscription. Quotes are based on your use case, including your monthly digital ad spend, the number of Measurement models we need to create for you and the offline channels you want to include in the models.