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| Starter | Business | Enterprise |
|---|
| Starter | Business | Enterprise |
|---|
| Starter | Business | Enterprise | ||
|---|---|---|---|---|
| Data Hub | ||||
Connectors
Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors
|
117 | 579 | 590 | |
|
Users
People in your company with access credentials to your Funnel subscription
|
5 | Unlimited | Unlimited | |
|
Data harmonization
Built-in field mapping and smart field creation
|
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|
|
|
|
Currency conversion
Speed up your reporting with automatic currency conversion
|
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Data storage
Secure and robust source data storage
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Funnel AI & MCP
Ask questions about your data with Funnel AI, or connect it to AI tools like Claude and ChatGPT through Funnel MCP.
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Budgets & Targets
Set budgets and targets in Funnel and track pacing against spend, revenue or any KPI you choose.
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| Advanced Data Hub capabilities | ||||
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Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces
|
1 | Unlimited | Unlimited | |
|
Portals
Manage and share dashboards with clients, or colleagues that don’t have access to the Funnel app.
|
1 | Unlimited, custom branding possible | Unlimited, custom branding possible | |
|
Data source templates
Allows you to save data source configurations for a particular connector
|
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||
|
External authentication
Request credentials externally from colleagues and clients
|
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||
|
Naming conventions
Define rules, customize structures for different platforms, and review compliance metrics to identify and resolve issues before they impact your insights.
|
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||
|
User roles & permissions
Assign users Viewer/Editor roles within a workspace
|
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||
|
Auto-connect
Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
|
|
|||
| Custom integrations | ||||
|
Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
|
Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
| Enterprise governance & compliance | ||||
|
Single Sign-On
Authenticate users with your company's directory service, including Okta, Azure AD and more
|
Sign-in with Google | Sign-in with Google | SAML, OIDC, SCIM | |
|
Advanced roles & permissions
Assign granular permissions to users within a workspace
|
|
|||
|
Audit log
A log of changes that have taken place in your Funnel subscription
|
|
|||
|
EU Data Center available
The possibility to start your Funnel subscription in our EU Data Center
|
|
|||
|
Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams
|
Request quote | |||
| Reporting | ||||
|
Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
|
|
|
|
|
|
Looker Studio
Ability to connect Funnel with Looker Studio for reporting and analysis
|
|
|
|
|
|
PowerBI
Ability to connect Funnel with PowerBI for reporting and analysis
|
|
|
||
|
Tableau
Ability to connect Funnel with Tableau for reporting and analysis
|
|
|
||
|
Google Analytics 4 upload
Ability to connect Funnel with GA4 for reporting and analysis
|
|
|
||
| Exporting | ||||
|
Google Sheets
Ability to export data from Funnel to Google Sheets
|
|
|
|
|
|
Conversion APIs
Activate your Funnel data to optimise your paid advertising campaigns' performance
|
|
|
|
|
|
Google Cloud
Ability to export data from Funnel to BigQuery and Google Cloud Storage
|
|
|
||
|
AWS
Ability to export data from Funnel to S3 and Redshift
|
|
|
||
|
Azure
Ability to export data from Funnel to Blob Storage
|
|
|
||
|
Snowflake
Ability to export data from Funnel to Snowflake
|
|
|||
|
Export frequency
The maximum frequency at which your scheduled exports will run
|
Daily | Every 2 hours | Every 2 hours | |
| Measurement | ||||
|
MMM
Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy
|
Request quote | Request quote | ||
|
MTA
Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel
|
Request quote | Request quote | ||
|
Incrementality testing
Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests
|
Request quote | Request quote | ||
|
Triangulation
Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results
|
Request quote | Request quote | ||
| Support & services | ||||
|
Support
Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have
|
In-app | Priority in-app | Priority in-app | |
|
Implementation services
Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot
|
Available | Available | Available | |
|
Enterprise SLA
Detailed contractual commitments around support, repair times and uptime
|
|
| Starter | Business | Enterprise | ||
|---|---|---|---|---|
| Data Hub | ||||
|
Connectors
Connect to apps or platforms in minutes with our extensive library of fully managed and maintained connectors
|
117 | 579 | 590 | |
|
Users
People in your company with access credentials to your Funnel subscription
|
5 | Unlimited | Unlimited | |
|
Data harmonization
Built-in field mapping and smart field creation
|
|
|
|
|
|
Currency conversion
Speed up your reporting with automatic currency conversion
|
|
|
|
|
|
Data storage
Secure and robust source data storage
|
|
|
|
|
|
Funnel AI & MCP
Ask questions about your data with Funnel AI, or connect it to AI tools like Claude and ChatGPT through Funnel MCP.
|
|
|
|
|
|
Budgets & Targets
Set budgets and targets in Funnel and track pacing against spend, revenue or any KPI you choose.
|
|
|
|
|
| Advanced Data Hub capabilities | ||||
|
Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces
|
1 | Unlimited | Unlimited | |
|
Portals
Manage and share dashboards with clients, or colleagues that don’t have access to the Funnel app.
|
1 | Unlimited, custom branding possible | Unlimited, custom branding possible | |
|
Data source templates
Allows you to save data source configurations for a particular connector
|
|
|
||
|
External authentication
Request credentials externally from colleagues and clients
|
|
|
||
|
Naming conventions
Define rules, customize structures for different platforms, and review compliance metrics to identify and resolve issues before they impact your insights.
|
|
|
||
|
User roles & permissions
Assign users Viewer/Editor roles within a workspace
|
|
|
||
|
Auto-connect
Connect a Manager Account to Funnel to automatically add/pause/remove ad accounts
|
|
|||
| Custom integrations | ||||
|
Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
|
Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support
|
On request | On request | ||
| Enterprise governance & compliance | ||||
|
Single Sign-On
Authenticate users with your company's directory service, including Okta, Azure AD and more
|
Sign-in with Google | Sign-in with Google | SAML, OIDC, SCIM | |
|
Advanced roles & permissions
Assign granular permissions to users within a workspace
|
|
|||
|
Audit log
A log of changes that have taken place in your Funnel subscription
|
|
|||
|
EU Data Center available
The possibility to start your Funnel subscription in our EU Data Center
|
|
|||
|
Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams
|
Request quote | |||
| Reporting | ||||
|
Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
|
|
|
|
|
|
Looker Studio
Ability to connect Funnel with Looker Studio for reporting and analysis
|
|
|
|
|
|
PowerBI
Ability to connect Funnel with PowerBI for reporting and analysis
|
|
|
||
|
Tableau
Ability to connect Funnel with Tableau for reporting and analysis
|
|
|
||
|
Google Analytics 4 upload
Ability to connect Funnel with GA4 for reporting and analysis
|
|
|
||
| Exporting | ||||
|
Google Sheets
Ability to export data from Funnel to Google Sheets
|
|
|
|
|
|
Conversion APIs
Activate your Funnel data to optimise your paid advertising campaigns' performance
|
|
|
|
|
|
Google Cloud
Ability to export data from Funnel to BigQuery and Google Cloud Storage
|
|
|
||
|
AWS
Ability to export data from Funnel to S3 and Redshift
|
|
|
||
|
Azure
Ability to export data from Funnel to Blob Storage
|
|
|
||
|
Snowflake
Ability to export data from Funnel to Snowflake
|
|
|||
|
Export frequency
The maximum frequency at which your scheduled exports will run
|
Daily | Every 2 hours | Every 2 hours | |
| Measurement | ||||
|
MMM
Always-on statistical analysis measuring the impact of your marketing channels to help you optimize marketing spend and strategy
|
Request quote | Request quote | ||
|
MTA
Data-driven multi-touch attribution based on machine learning algorithms to help you optimize campaigns within a channel
|
Request quote | Request quote | ||
|
Incrementality testing
Validate your results by measuring the causal impact of a marketing activity through Funnel's incrementality tests
|
Request quote | Request quote | ||
|
Triangulation
Combine results from our Measurement methodologies to give you a deep understanding of what is truly driving results
|
Request quote | Request quote | ||
| Support & services | ||||
|
Support
Our support teams in Stockholm, Boston and Sydney are available to help you with any query you might have
|
In-app | Priority in-app | Priority in-app | |
|
Implementation services
Our Solution Consulting team offers implementation service packages to help you start off with Funnel on the right foot
|
Available | Available | Available | |
|
Enterprise SLA
Detailed contractual commitments around support, repair times and uptime
|
|
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For digital-only brands
Digital Measurement
Included media: Digital
- Always-on MMM (Marketing mix modeling) and MTA (Multi-touch attribution)
- Measure incremental media-driven sales
- Automated AI insights
- Unbiased and holistic attribution
Your estimated monthly price:
$2,250/month, billed annually
For brands with online and offline media
Advanced Measurement
Included media: Digital and Offline
- Everything in Digital Measurement, and:
- Offline media and offline conversions
- Multiple conversion events
- Fully customized attribution models and variables
- Media planner and budget optimization
- Incrementality testing
Custom pricing
Advanced Measurement pricing is based on your ad spend and setup.
Frequently asked questions
What are flexpoints?
![dropdown]()
Funnel pricing has two components: your plan and your flexpoint capacity. Your plan determines which functionality is available to you. Flexpoints measure the capacity of your Funnel subscription.
You start your subscription at a certain amount of flexpoints. Need more flexpoints? You can add more to any plan, either via our sales team or inside the platform.
You start your subscription at a certain amount of flexpoints. Need more flexpoints? You can add more to any plan, either via our sales team or inside the platform.
What features require flexpoints?
![dropdown]()
Connectors
e.g. Facebook Ads, Google Analytics
50 FP
Accounts
e.g. connected ad account, GA property
5 FP
Visualization destinations
e.g. Looker Studio, Google Sheets
150 FP
Data warehouse destinations
e.g. BigQuery, Snowflake
300 FP
Conversion APIs
Upload data to Google Ads, Facebook Ads and other destinations
50 FP
Conversion platform accounts
e.g. connected LinkedIn, Facebook, or Google Ads account
5 FP
What are connectors, accounts and destinations?
![dropdown]()
"Connectors" are the wide range of marketing and sales platforms that Funnel collects data from.
An "account" is different for every connector. It can be an ad account, a social media page or a GA4 property. An account connected to Funnel is called a "data source". It's possible to connect the same account multiple times to get data from different report types and breakdowns.
"Destinations" are platforms Funnel can send data to, like BI tools, dashboarding tools and data warehouses.
An "account" is different for every connector. It can be an ad account, a social media page or a GA4 property. An account connected to Funnel is called a "data source". It's possible to connect the same account multiple times to get data from different report types and breakdowns.
"Destinations" are platforms Funnel can send data to, like BI tools, dashboarding tools and data warehouses.
Do I pay for my rows of data?
![dropdown]()
No, we don't charge for data volumes or number of rows.
Do you have pricing for agencies?
![dropdown]()
For sure! Our plans are designed with digital marketing and media agencies in mind; from small boutique agencies with just a few clients to large agencies with hundreds of clients. We also offer solutions for global agency networks. Please get in touch to get a competitive offer.
Can I use Funnel for several brands or a corporate group?
![dropdown]()
Yes, absolutely – Funnel is the ideal marketing reporting and measurement solution for large companies with multiple brands, operating in multiple regions. Reach out to our team and we can discuss our competitive rates.