Funnel plans and pricing

Take a look at our different plans or try the Price Estimator

Most popular

Starter

Begin your journey to data-driven marketing with our Starter plan. Connect your first 3-5 sources for free!

$ 1.20
Billed monthly
/ flexpoint per month
Start for free
Includes 350 flexpoints for free
Included in Starter
  • 121 Core connectors
  • Core Connectors
  • 3 Core destinations
  • Core Destinations
  • Explore and visualize your data with Data Explorer and Dashboards
  • Built-in field mapping and smart field creation
  • Secure and robust source data storage

Business

500+ connectors, extensive reporting & export possibilities, and a team of Funnelers to help you on your marketing data journey.

$ 1.50
Billed annually
/ flexpoint per month
Book a demo
Minimum 500 flexpoints for $750
Everything in Starter, plus
  • 381 Business connectors
  • Business Connectors
  • 37 Business destinations
  • Business destinations
  • Unlimited workspaces
  • Data source templates
  • Implementation included
  • Measurement (available as add-on module)

Enterprise

Designed for organizations operating at scale. Enterprise-ready features, support and services.

Starting from
$ 2.00
Billed annually
/ flexpoint per month
Talk to sales
Talk to sales for a customized quote
Everything in Business, plus
  • 11 Enterprise connectors
  • enterprise connectors
  • 1 Enterprise destination
  • Enterprise destination
  • Enterprise Single Sign-On
  • Data region choice (EU or US)
  • Technical Account Management
  • Multi-entity usage¹
This is how Funnel flexpoints work

What are flexpoints?

With Funnel, you only pay for the connectors and destinations you use. Flexpoints measure your usage of Funnel. Choose a plan containing the features and services you need and add flexpoint capacity on demand in increments of 100 flexpoints.

  • No data volume or row limits
  • Re-allocate and add capacity at any time
Chat with us

Estimate your price

Connectors
Platforms you want to collect data from
Connector
Price plan
Your connectors
Reporting/export solution(s)
Tools you use to visualize or store your data
Destination
Price plan
Your reporting/export solution(s)
Additional requirements
Other needs you might have:
Your use case
Your connectors
Your reporting/export solution(s)
Based on your selection, we recommend
Starter plan with 350 flexpoints
Free
This is a price estimation. Your price may vary based on number of accounts connected and reports selected. If you need to connect many accounts, please request a quote from our sales team.

Compare Plans

Starter Business Enterprise
Starter Business Enterprise
Starter Business Enterprise
Data & destinations
Connectors
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Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
Core (121) Core+Business (502) Core+Business+Enterprise (513)
Looker Studio, Google Sheets and Microsoft Excel
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Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
tick tick tick
Funnel Dashboards
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Visualize your data with our easy-to-use Dashboards
tick tick tick
BI Platforms
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Ability to share data with PowerBI, Tableau, Google Analytics 4
tick tick
Data Warehouses
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Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
tick tick
Snowflake
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Share data with Snowflake
tick
Export frequency
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Applies to Google Sheets, Excel, and Data Warehouse destinations
Daily Every 2 hours Every 2 hours
Custom connectors
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Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
On request On request
Custom destinations
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Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Measurement
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Use Funnel's unique AI model that fuses marketing mix modeling, multi-touch attribution, and incrementality testing to reveal what drives your marketing success.
Add-on Add-on
Features and usage
Users 5 Unlimited Unlimited
Workspaces
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Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
1 Unlimited Unlimited
Data source templates tick tick
Request credentials externally tick tick
Data region choice (EU or US) tick
Advanced roles and permissions tick
Enterprise Single Sign-On
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All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
tick
Audit log tick
Multi-entity usage
tooltip
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted. Additional fees may be included on quote.
Customized quote
Services
Setup & configuration Self-service Implementation included Implementation included
Support In-app Priority in-app Priority in-app
Enterprise SLA tick
Technical Account Management
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Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick
Starter Business Enterprise
Data & destinations
Connectors
tooltip
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
Core (121) Core+Business (502) Core+Business+Enterprise (513)
Looker Studio, Google Sheets and Microsoft Excel
tooltip
Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
tick tick tick
Funnel Dashboards
tooltip
Visualize your data with our easy-to-use Dashboards
tick tick tick
BI Platforms
tooltip
Ability to share data with PowerBI, Tableau, Google Analytics 4
tick tick
Data Warehouses
tooltip
Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
tick tick
Snowflake
tooltip
Share data with Snowflake
tick
Export frequency
tooltip
Applies to Google Sheets, Excel, and Data Warehouse destinations
Daily Every 2 hours Every 2 hours
Custom connectors
tooltip
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
On request On request
Custom destinations
tooltip
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Measurement
tooltip
Use Funnel's unique AI model that fuses marketing mix modeling, multi-touch attribution, and incrementality testing to reveal what drives your marketing success.
Add-on Add-on
Features and usage
Users 5 Unlimited Unlimited
Workspaces
tooltip
Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
1 Unlimited Unlimited
Data source templates tick tick
Request credentials externally tick tick
Data region choice (EU or US) tick
Advanced roles and permissions tick
Enterprise Single Sign-On
tooltip
All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
tick
Audit log tick
Multi-entity usage
tooltip
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted. Additional fees may be included on quote.
Customized quote
Services
Setup & configuration Self-service Implementation included Implementation included
Support In-app Priority in-app Priority in-app
Enterprise SLA tick
Technical Account Management
tooltip
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick

To get a quote for our Measurement module, please reach out to us.

Frequently asked questions

Is your Starter plan really free? dropdown
Yes! Our Starter plan includes 350 flexpoints for free. This typically allows you to connect 3 connectors and one destination of your choice (Looker Studio, Google Sheets or Excel). You can add flexpoints to your Starter subscription in increments of 100 via our sales team or via in-app purchase.
What are connectors, data sources and destinations? dropdown
Connectors are the integrations we offer with a wide range of marketing & sales platforms.

Data sources are more granular. Each account connected to a connector is a data source. This can be an ad account, a social media page or a GA4 property. Sometimes you connect a data source multiple times to get data from different report types available in the connector.

Destinations are platforms Funnel can send data to, for example BI tools, dashboarding tools and data warehouses.
What are custom connectors/destinations? dropdown
Custom connectors and destinations are tailor-made integrations that we set up specifically for you. They are available to our Business and Enterprise customers. Please talk to our team to discuss your needs!
How do I buy more flexpoints? dropdown
You can buy more flexpoints either via our sales team or inside our platform in increments of a 100.
Is price dependent on data volumes or number of rows? dropdown
No, the price is not dependent on data volumes or number of rows.
Do you have pricing for agencies? dropdown
For sure! Our plans are designed with digital marketing and media agencies in mind; from small boutique agencies with just a few clients to large agencies with hundreds of clients. We also offer solutions for global agency networks.
Can I use Funnel for several brands or a corporate group? dropdown
Yes, of course – we offer solutions that cater to large enterprises and allows you to scale Funnel broadly across organizations. Please contact us to get a quote!
icon-coinsFLEXPOINTS
Pricing adapted to your needs

Flexpoints are a capacity-based unit that measures your usage of Funnel. Connectors, destinations and other features require capacity at various rates. You can re-distribute your capacity at any point in time, toggling features on and off. You can also increase your capacity by adding more flexpoints.

How much capacity do you need?

Examples of typical flexpoint capacity usage

use case S
use case M
use case L
Starter plan with 350 flexpoints :
3 Connectors
1 Destination
Flexpoints capacity for the Free plan
Starter plan with 750 flexpoints :
6 Connectors
2 Destinations
Flexpoints capacity for the Starter plan
Business plan with 1300 flexpoints :
10 Connectors
1 Data Warehouse
Flexpoints capacity for the Business plan

Required flexpoints for your use case may vary based on number of accounts connected and report types selected.

Any questions regarding flexpoints?
Chat with us

Connect all your marketing data in a single hub

Funnel allows you to collect data from more than 500 marketing data sources. Find yours below to get started.