Start for free
Starter
Begin your journey to data-driven marketing with our Starter plan. Use your first 4 connectors for free!
Included in Starter
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121 Core connectors - See all
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3 Core destinations
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Explore and visualize your data with Data Explorer and Dashboards
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Built-in field mapping and smart field creation
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Secure and robust source data storage
Business
500+ connectors, extensive reporting & export possibilities, and a team of Funnelers to help you on your marketing data journey.
Everything in Starter, plus
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381 Business connectors - See all
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37 Business destinations
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Unlimited workspaces
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Data source templates
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Implementation included
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Measurement (available as add-on module)
Enterprise
Designed for organizations operating at scale. Enterprise-ready features, support and services.
Starting from
$
2.00
Billed annually
/ flexpoint per month
Talk to sales for a customized quote
Everything in Business, plus
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11 Enterprise connectors - See all
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1 Enterprise destination
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Enterprise Single Sign-On
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Technical Account Management
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Multi-entity usage¹
| Starter | Business | Enterprise |
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| Starter | Business | Enterprise |
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| Starter | Business | Enterprise | |
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| Data & destinations | |||
Connectors
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
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Core (121) | Core+Business (502) | Core+Business+Enterprise (513) |
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Looker Studio, Google Sheets and Microsoft Excel
Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
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Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
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BI Platforms
Ability to share data with PowerBI, Tableau, Google Analytics 4
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Data Warehouses
Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
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Snowflake
Share data with Snowflake
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Export frequency
Applies to Google Sheets, Excel, and Data Warehouse destinations
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Daily | Every 2 hours | Every 2 hours |
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Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
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On request | On request | |
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Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
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On request | On request | |
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Measurement
Use Funnel's unique AI model that fuses marketing mix modeling, multi-touch attribution, and incrementality testing to reveal what drives your marketing success.
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Add-on | Add-on | |
| Features and usage | |||
| Users | 5 | Unlimited | Unlimited |
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Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
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1 | Unlimited | Unlimited |
| Data source templates |
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| Request credentials externally |
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| EU Data Center available |
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| Advanced roles and permissions |
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Enterprise Single Sign-On
All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
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| Audit log |
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Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted. Additional fees may be included on quote.
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Customized quote | ||
| Services | |||
| Setup & configuration | Self-service | Implementation included | Implementation included |
| Support | In-app | Priority in-app | Priority in-app |
| Enterprise SLA |
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Technical Account Management
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
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| Starter | Business | Enterprise | |
|---|---|---|---|
| Data & destinations | |||
|
Connectors
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
|
Core (121) | Core+Business (502) | Core+Business+Enterprise (513) |
|
Looker Studio, Google Sheets and Microsoft Excel
Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
|
|
|
|
|
Funnel Dashboards
Visualize your data with our easy-to-use Dashboards
|
|
|
|
|
BI Platforms
Ability to share data with PowerBI, Tableau, Google Analytics 4
|
|
|
|
|
Data Warehouses
Ability to share data with Google BigQuery, GCS, AWS S3, Azure Blob Storage and SFTP
|
|
|
|
|
Snowflake
Share data with Snowflake
|
|
||
|
Export frequency
Applies to Google Sheets, Excel, and Data Warehouse destinations
|
Daily | Every 2 hours | Every 2 hours |
|
Custom connectors
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
|
On request | On request | |
|
Custom destinations
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
|
On request | On request | |
|
Measurement
Use Funnel's unique AI model that fuses marketing mix modeling, multi-touch attribution, and incrementality testing to reveal what drives your marketing success.
|
Add-on | Add-on | |
| Features and usage | |||
| Users | 5 | Unlimited | Unlimited |
|
Workspaces
Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
|
1 | Unlimited | Unlimited |
| Data source templates |
|
|
|
| Request credentials externally |
|
|
|
| EU Data Center available |
|
||
| Advanced roles and permissions |
|
||
|
Enterprise Single Sign-On
All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
|
|
||
| Audit log |
|
||
|
Multi-entity usage
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams. ¹Not included in legacy Enterprise subscriptions by default. Entities need to be included in Order for usage to be permitted. Additional fees may be included on quote.
|
Customized quote | ||
| Services | |||
| Setup & configuration | Self-service | Implementation included | Implementation included |
| Support | In-app | Priority in-app | Priority in-app |
| Enterprise SLA |
|
||
|
Technical Account Management
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
|
|
Frequently asked questions
Is your Starter plan really free?
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Yes! Our Starter plan includes 400 flexpoints for free. This typically allows you to connect 4 connectors and one destination of your choice (Looker Studio, Google Sheets, Excel or Funnel Dashboards). You can add flexpoints to your Starter subscription in increments of 100 via our sales team or via in-app purchase.
What are connectors, accounts, data sources and destinations?
![dropdown]()
Connectors are the integrations we offer with a wide range of marketing & sales platforms.
Data sources are more granular. Each account connected to a connector is a data source. This can be an ad account, a social media page or a GA4 property. Sometimes you connect an account multiple times to get data from different reports available in the connector.
Destinations are platforms Funnel can send data to, e.g. BI tools, dashboarding tools and data warehouses.
Data sources are more granular. Each account connected to a connector is a data source. This can be an ad account, a social media page or a GA4 property. Sometimes you connect an account multiple times to get data from different reports available in the connector.
Destinations are platforms Funnel can send data to, e.g. BI tools, dashboarding tools and data warehouses.
What are custom connectors/destinations?
![dropdown]()
Custom connectors and destinations are tailor-made integrations that we set up specifically for you. They are available to our Business and Enterprise customers. Please talk to our team to discuss your needs!
How do I buy more flexpoints?
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You can buy more flexpoints either via our sales team or inside our platform in increments of a 100.
Is price dependent on data volumes or number of rows?
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No, the price is not dependent on data volumes or number of rows.
Do you have pricing for agencies?
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For sure! Our plans are designed with digital marketing and media agencies in mind; from small boutique agencies with just a few clients to large agencies with hundreds of clients. We also offer solutions for global agency networks.
Can I use Funnel for several brands or a corporate group?
![dropdown]()
Yes, of course – we offer solutions that cater to large enterprises and allows you to scale Funnel broadly across organizations. Please contact us to get a quote!