A new metric is available for GA4 sources: Events per session. The metric is derived from "Event count" and "Sessions" – so these two metrics need to have been selected when configuring the data source for this field to be available. See all ava...
Product Updates
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Topics: New Fields , Google Analytics
Funnel now supports the Search engine marketing platform Semerush. Our Semrush connector features three different reports, Backlinks authority score, Backlinks overview and Domain ranks. You can choose between the target types Root domain, Domai...
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Topics: New Fields , Semrush
It's now possible to see Video Engaged View, Video Engaged View Rate, Total Expansions and Expansion Average Duration (sec) in Funnel's Sizmek Ad Suite connector. See all available fields here.
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Topics: New Fields , Sizmek Ad Suite
Funnel's Pinterest Organic connector now supports the dimensions Pin Link, Pin Tracked Link, Pin Image Large URL, Pin Image Medium URL and Pin Image Square URL. See all available fields here.
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Topics: New Fields , Pinterest Organic
Funnel's Spotify connector now supports Ad played to 25%, Ad played to 50%, Ad played to 75% and Ad played to 100%. See all available fields here.
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Topics: New Fields , Spotify Ad Studio
We now offer a details page for the credentials you've used to connect to other platforms in Funnel. The page provides more information on your sets of credentials than what was available before, such as scope, when the credentials were added, a...
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Topics: Credentials
It's now possible to connect Facebook Ads sources with Attribution setting. Facebook has launched this concept as a replacement for their old Attribution windows functionality as a way to measure and optimize for conversions. See our help articl...
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Topics: Facebook Ads
Funnel now supports the dimension "Full Referrer" for its Google Analytics connector. To access the Full referrer field, connect a new source with the field included. The field is part of the "Common traffic dimensions" category. See all availab...
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Topics: New Fields , Google Analytics
The Province dimension is now available in Funnel's TikTok connector. To get access to the field, connect a new TikTok source and configure an Ad audience-report with "Province". See all available fields here.
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Topics: New Fields , TikTok
The dimension "Banner name" has been added to Funnel's myTarget connector. See all available fields here.
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Topics: New Fields , myTarget
Three new dimensions have been added to Funnel's SA360/DoubleClick Search Conversion report: Conversion timestamp, Conversion visit timestamp, Conversion last modified timestamp. See all available fields here.
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Topics: New Fields , SA360
The dimension "Optimization goal" is now available in Funnel's Snapchat connector. See all available fields in our Knowledge base.
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Topics: New Fields , Snapchat
Funnel's Daisycon connector now supports the dimension "Program description". See all available fields here.
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Topics: New Fields , Daisycon
Funnel's Verizon Media DSP connector now supports Estimated billable amount. See all available metrics and dimensions in our knowledge base.
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Topics: New Fields , Verizon Media DSP
Keyword can now be selected as an optional dimension for "Click View" reports. This means you can see click ids broken down by keyword.See our knowledge base for more information on available fields.
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Topics: New Fields , Google Ads