Product Updates

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Google Analytics: Events per session

Written by Johannes Andreasson
A new metric is available for GA4 sources: Events per session. The metric is derived from "Event count" and "Sessions" – so these two metrics need to have been selected when configuring the data source for this field to be available. See all ava...
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Topics: New Fields, Google Analytics

Semrush now released!

Written by Johannes Andreasson
Funnel now supports the Search engine marketing platform Semerush. Our Semrush connector features three different reports, Backlinks authority score, Backlinks overview and Domain ranks. You can choose between the target types Root domain, Domai...
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Topics: New Fields, Semrush

New metrics added for Sizmek Ad Suite

Written by Johannes Andreasson
It's now possible to see Video Engaged View, Video Engaged View Rate, Total Expansions and Expansion Average Duration (sec) in Funnel's Sizmek Ad Suite connector. See all available fields here.
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Topics: New Fields, Sizmek Ad Suite

Pinterest Organic – new Pin link dimensions added

Written by Johannes Andreasson
Funnel's Pinterest Organic connector now supports the dimensions Pin Link, Pin Tracked Link, Pin Image Large URL, Pin Image Medium URL and Pin Image Square URL. See all available fields here.
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Topics: New Fields, Pinterest Organic

Spotify Ad Studio – Ad play percentage fields

Written by Johannes Andreasson
Funnel's Spotify connector now supports Ad played to 25%, Ad played to 50%, Ad played to 75% and Ad played to 100%. See all available fields here.
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Topics: New Fields, Spotify Ad Studio

Inspect your credentials

Written by Johannes Andreasson
We now offer a details page for the credentials you've used to connect to other platforms in Funnel. The page provides more information on your sets of credentials than what was available before, such as scope, when the credentials were added, a...
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Topics: Credentials

Attribution setting available in Facebook Ads

Written by Johannes Andreasson
It's now possible to connect Facebook Ads sources with Attribution setting. Facebook has launched this concept as a replacement for their old Attribution windows functionality as a way to measure and optimize for conversions. See our help articl...
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Topics: Facebook Ads

Google Analytics: Full Referrer

Written by Johannes Andreasson
Funnel now supports the dimension "Full Referrer" for its Google Analytics connector. To access the Full referrer field, connect a new source with the field included. The field is part of the "Common traffic dimensions" category. See all availab...
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Topics: New Fields, Google Analytics

TikTok: Province available in the Ad Audience report

Written by Johannes Andreasson
The Province dimension is now available in Funnel's TikTok connector. To get access to the field, connect a new TikTok source and configure an Ad audience-report with "Province". See all available fields here.
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Topics: New Fields, TikTok

myTarget: Banner name

Written by Johannes Andreasson
The dimension "Banner name" has been added to Funnel's myTarget connector. See all available fields here.
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Topics: New Fields, myTarget

SA360 (DoubleClick Search): New dimensions added to the Conversion report

Written by Johannes Andreasson
Three new dimensions have been added to Funnel's SA360/DoubleClick Search Conversion report: Conversion timestamp, Conversion visit timestamp, Conversion last modified timestamp. See all available fields here.
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Topics: New Fields, SA360

Snapchat: Optimization goal

Written by Johannes Andreasson
The dimension "Optimization goal" is now available in Funnel's Snapchat connector. See all available fields in our Knowledge base.
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Topics: New Fields, Snapchat

Daisycon: Program description

Written by Johannes Andreasson
Funnel's Daisycon connector now supports the dimension "Program description". See all available fields here.
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Topics: New Fields, Daisycon

Estimated billable amount in Verizon Media DSP

Written by Johannes Andreasson
Funnel's Verizon Media DSP connector now supports Estimated billable amount. See all available metrics and dimensions in our knowledge base.
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Topics: New Fields, Verizon Media DSP

Google Ads (AdWords): Clicks by keyword available

Written by Johannes Andreasson
Keyword can now be selected as an optional dimension for "Click View" reports. This means you can see click ids broken down by keyword.See our knowledge base for more information on available fields.
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Topics: New Fields, Google Ads