Product
Overview
Product overview
Learn about Funnel’s features and benefits
Data Hub
Connect and model all your marketing data
Connectors
Full list of available data sources
Destinations
Send data anywhere you want
What can you do with Funnel?
Data integration
Move data into your data warehouse
Advanced measurement
Go beyond last-click attribution
Marketing reporting
Powerful marketing reports
Data activation
Boost your marketing effectiveness
Why Funnel?
Data security
Our customers
Funnel AI
Migrate to Funnel
Solutions
By role
Digital marketing
Data analyst / BI
IT / Engineering
By industry
Agencies
B2C
B2B
Trusted by leading companies worldwide
Plans & pricing
Case studies
Partners
Solution partners
Win more business and expand your service offering
Technology partners
See the cloud, BI visualization, big data and analytics platforms we partner with
Partner directory
Find the perfect Funnel partner to get the most out of your marketing data hub
Resources
Learn & get inspired
Blog
Learn about marketing, data & reporting
Marketing measurement
Free resource - ebook
Webinars
Grow through expert insights
UTM tag generator
Track campaigns better with clean UTM codes
Product
Quick start gallery
Browse templates and start using Funnel
Product updates
See the latest product releases
Help center
Product walkthroughs & guides
Most read
The 2026 Marketing Intelligence Report
Guide to marketing reporting
What is data transformation
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Gustav Karlsson
Articles by
Gustav Karlsson
Gustav joined Funnel in 2017 and works as a Product Manager
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