Solution partner
Storeis achieves 190% growth in analytics services with Funnel
Storeis' journey with Funnel: From customer to Solution Partner
Storeis, an independent e-commerce consulting firm and a digital marketing agency, initially began its journey with Funnel as an agency customer. Leveraging Funnel's robust marketing intelligence platform, Storeis delivered comprehensive digital analytics reporting to its clients.
Recognizing the growing demand for advanced analytics services and clients' increasing desire to retain ownership of their data, Storeis decided to elevate their collaboration with Funnel.
In late 2022, they joined the Funnel Solution Partner program, marking a significant step in their commitment to providing cutting-edge, data-driven solutions.
Summary
Since becoming a Funnel Solution Partner, Storeis has experienced a remarkable 190% growth in its analytics services. This growth has transformed Storeis from a Funnel customer to a key player in digital analytics, providing rapid, efficient, and customer-owned data solutions.
Key results
- Revenue from analytics services have grown by over 190%.
- Analytics services now represent 23% of Storeis' overall revenue.
- Storeis has significantly broadened its range of offerings, incorporating advanced digital BI and media buying efficiencies.
Expanding service offerings
With a foundation built on Funnel's capabilities, Storeis expanded its offerings in digital analytics. “Funnel has allowed us to expand our offering in digital analytics, by providing a foundation for our digital BI offering,” says Sebastiano Montino, Martech & Digital Analytics Director at Storeis.
This expansion enabled Storeis to deploy solutions rapidly, achieving results in weeks rather than months or quarters. This agility allowed Storeis to meet the growing demand for data-driven marketing strategies efficiently.
Customer ownership and strategic relationships
A key philosophy for Storeis is ensuring clients own their infrastructure. Montino explains, “We believe in clients owning their own infrastructure, which has been a growing need for customers in recent years. So the Funnel project is fully set up with the customer owning the infrastructure.”
This approach not only meets clients' needs but also positions Storeis as experts in the Funnel platform, fostering deeper relationships with various stakeholders within client organizations.
Sebastiano Montino,
Martech & Digital Analytics Director
“It’s not just about building dashboards; it’s about providing long-term data infrastructure that helps customers understand the impact of their marketing efforts on the overall business.”
Enhancing media buying efficiency
Implementing Funnel as the client-owned digital BI also provided unexpected benefits. “When we implement Funnel as the reporting infrastructure, we sometimes are able to highlight inefficiencies in the clients' media buying process, which allows us to cross-sell our own media buying services,” Montino notes. This insight-driven approach helped Storeis offer more comprehensive solutions to its clients.
Data infrastructure built for the long term
Storeis emphasizes the importance of long-term data infrastructure over mere dashboard creation. Montino elaborates,
“It’s not just about building dashboards; it’s about providing long-term data infrastructure that helps customers understand the impact of their marketing efforts on the overall business.
This is possible thanks to the ability of Funnel to gather data from all different kinds of platforms, not just digital marketing.”
“We believe in clients owning their own infrastructure, which has been a growing need for customers in recent years. So the Funnel project is fully set up with the customer owning the infrastructure.”
Sebastiano Montino,
Martech & Digital Analytics Director
Choosing to partner with Funnel
Storeis partnered with Funnel because of its unparalleled reliability and comprehensive features:
- Reliability: “Whatever solution we propose to a customer reflects on us, so it’s absolutely critical that it works. And Funnel just works.”
- Extensive connectors: Supports all business verticals, ensuring wide applicability.
- Ease of setup: Quick implementation and seamless handover, leading to faster time-to-value for customers.
- Long-term viability: Guarantees that the solution remains manageable by customers in the future, enhancing Storeis’ reputation.
Partnership benefits for Storeis
The partnership with Funnel offers significant benefits to Storeis:
- Product updates: Access to the latest product developments and roadmap, ensuring the best end-customer experience.
- Co-marketing efforts: Strong go-to-market strategies through collaborative marketing initiatives.
- Credibility with clients: Instills confidence in clients, positioning Storeis as experts in implementing the solution
In summary, partnering with Funnel has been instrumental in driving Storeis' growth in analytics services. It has enabled them to deliver innovative, efficient, and customer-centric solutions, solidifying their position as a leader in digital analytics.
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